Pure + Simple’s Minimalist line is perfect for mature skin and for people who want to keep their skincare routines simple. Their Minimalist Clarifying Willow Bark toner is the 2021 winner of the in the toner/mist category but it does so much more. This toner and mist clarifies, balances and hydrates skin while gently cleansing, reducing the signs of aging and the appearance of blackheads. Users see improved elasticity, a reduction in fine lines and wrinkles and radiant, glowing skin.
As Pure + Simple founder Jean Eng says, “the needs for antiaging skincare seem polar opposite to the needs of oily or combination skin. Solutions for the two needs are easily solved separately. But since people with oily or combination skin tend to age without losing their concerns about blemishes and enlarged pores, our Minimalist Clarifying Willow Bark help them solve their skin concerns in a simple ‘minimalist’ manner.”
And US-based ingredient conscious influencer @sara_lebaron) agrees.who loves sharing all things beauty with her Instagram community (
“I appreciate the fine mister and of course the beautiful ingredients in this toner. Generally, I wouldn’t call toners a necessity in a minimalist routine but the ingredients make it a huge benefit for most skin types! I loved incorporating this mist into my routine.”
And why does ingredient-conscious influencer give her thumbs up on the ingredients? See the list of ingredients here:
Aloe barbadensis (aloe vera) leaf juice*, hamamelis virginiana (witch hazel) pulp water*, alcohol*, rosmarinus officinalis (rosemary) leaf /flower water, lactobacillus ferment, Salix nigra (willow) bark extract, propanediol, rhamnose, glucose, glucuronic acid, glycerin*, ribes nigrum (blackcurrant) leaf extract*, rubus idaeus (raspberry) leaf extract*, beta glucan, levulinic acid, sodium levulinate
*denotes organic Ingredients