Meet the Maker: How Cydney Higgins’ Hobby Became A Business

Name:  Cydney Higgins

Title:  Founder/Owner

Brand:  Immersion Botanica

Certifications:  CertClean, Registered Nurse (retired)

Year Started:  February 2018 official launch of online shop. Worked on products for 2.5 years before launch.

Personal Motto  Seek to understand

To catch a glimpse of the personality of Cydney, we asked her to describe herself with 3 adjectives that first start with a “c” – and she says, she’s curious, calm and comprehensive. Perhaps she has these wonderful qualities because she was formerly a Nurse then Nurse Manager, and now retired. And by retired, she really meant she founded a new clean beauty brand, Immersion Botanica.

For such a young company, Immersion Botanica is growing fast and very well loved. Within 6 months of her launch, Cydney has over 60 reviews on her products on PurPicks! How neat is that! 

While we were chatting, we asked what her top selling products are (because we are sure you’re interested!) – here you go:

Immersion Botanica Jojoba & Sea Buckthorn Facial Nutrient Serum

Jojoba Sea Buckthorn Facial Nutrient Serum

Immersion Botanica Hydrating Geranium Mist

Geranium Hydrating Mist

Immersion Botanica Rosemary & Lavender Cleansing Oil

Rosemary Lavender Facial Cleansing Oil

I liked this product a lot! It smelled really fruity but in a nice way! It mad my skin nice and soft and I would put it on before bed to wake up with fresh skin! Definitely recommend!

Giuliana

I love this product! It has a beautiful scent. While my face is still damp with the mist, I apply my serum and my skin is so soft. I have been using the product for three weeks and have noticed a real difference.

Victoria S.

I’ve never used a cleansing oil before… I honestly didn’t know what to think – seems counter intuitive. But I was pleasantly surprised! I liked the silky feel of my skin afterwards. I also liked that I my skin didn’t feel dried out like soap can do sometimes.

jacienik

When did you start to create natural beauty products? Why did you start?

I became curious about herbalism when I started making soap as a hobby. My learning and discovery grew in my attempts to fulfill both an enduring desire to understand as well as to create. Many years ago, I studied fashion design and merchandising. I have always needed a creative outlet in my life. As I transition to retirement from healthcare, I am so excited about wading into the world of herbs and natural skincare, there is so much scope and I find the complexity and learning fascinating!

What’s a myth about conventional beauty products/routines you wished everyone would stop believing?

It is wonderful to learn about the ingredients in our personal care products AND they do not have to be complicated or exotic. Sticking to only 5 ingredients is a great start however there are so many plant-based ingredients that our skin can benefit from. I think that there is confusion about what our skin needs and a fear or avoidance of oil. There are a wide variety of oils, all of which have different properties and benefits for the skin. While important for repairing and protecting the skin, oils do not hydrate the skin. Hydration is the most difficult aspect of skincare to maintain as we are constantly losing moisture and need to replenish. The health of our skin barrier is paramount to maintaining this balance. We tend to lack knowledge of which ingredients and/or methods may be best to avoid.

It is hard to know what to believe as a consumer since beauty products are mysterious and at times, have had ingredients that are questionable in terms of safety. I think people are seeking simplicity, clarity and appreciate transparency as to what is safe and beneficial. I am someone who needs to understand and so I have made it my focus to research and learn in more depth.

Why was getting the CertClean certification important to you?

Safety is #1 importance. As I learn about formulation, I realize that I must be very diligent and transparent in regard to the safety of the ingredients I use. I think a 3rd party review my products enhances credibility and transparency.

How are your products special/different?  

It is all about repairing and protecting the health of the skin barrier. Each product does this in it’s own way and so they are most beneficial when used to complement one another. The cleansers do not strip the skin’s protective barrier, the hydrating mists offer nutrition, the oils repair and protect. For example, niacinamide & glucosamine are some amazing ingredients that have stood the test of time and offer so many benefits for skin from exfoliation, hydration, preventing acne, and calming redness. I include these in my hydrating mists which are a key product in my line.

What does success look like to you?

I would love to be able to continue learning and creating products that enrich the lives of others. My goal is to help people to feel good, learn about healthy skincare and connect with the beauty and amazing benefits of nature.

What’s a product you absolutely love and know is amazing but it just doesn’t get enough attention?

Fruit & Grains Cleanser – this product is a wonderful alternative to soap. It is full of ground florals and is useful for cleansing, controlling oil, exfoliating dead skin cells, and protecting the skin barrier.

It may not get enough attention because it is simple and not exotic. Also, there is confusion about what our skin needs, we are not necessarily taught skin biology. We could all benefit from learning about skin health both from the inside out and the outside in. It doesn’t need to be exotic or complicated.

Cydney Higgins

How has switching to clean beauty changed your life and—most importantly—your skin? Let us know in the comments below!

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