Meet the Maker: Alexa Campbell of Penny Lane Organics

Meet the Maker: Alexa Campbell of Penny Lane Organics Talks Family, Calendula Oil, and Shampoo Bars


Name:  Alexa Campbell

Title:  Owner / President

Brand:  Penny Lane Organics

Certifications:  CertClean & Joyous Health Approved

Personal Motto/Mantra:  Nothing worth having comes easy

As of 2016, Alexa Campbell is the CEO for Penny Lane Organics (originally founded by Bo and Brian Penny). Formerly, she was a life guard, swim instructor and gymnastics teacher so it is no wonder that she described herself as ambitions, attentive and active (we asked for adjectives that started with an “a” because we are dorky like that!)

In the inaugural Clean Beauty Awards, Penny Lane Organics won the Awards for the best performing OdourCare! So no surprise here to see their natural deodorant as one of their best sellers, and here are two other products that are well loved by others:

Three Top Selling products:

Natural Deodorant – Pink Grapefruit

Pennylane Cleansing Milk Makeup Remover

Cleansing Milk and Makeup Remover

Natural Deodorant – Scent Free

This deodorant is the best one I have used so far. Unlike the one i used to use earlier (From Dove) it doesn’t leave your underarms feeling greasy after application. It’s light on the skin and the fragrance is mild.

Swathi M.

Another great Penny Lane product. The cleansing milk and makeup remover is light but very soothing leaving my skin feeling clean and soft. I love that it is chemical free.


I have the most sensitive skin and this is one of the only products I’ve found that I can enjoy. So gentle and refreshing. Feel like I’m having a special spa day from my own home. 🙂 10 stars!


When did you start to create natural beauty products?

I started in May 2016. I had just met and started working for Bo, the previous owner of Penny Lane Organics. 

What’s a myth about conventional beauty products/routines you wished everyone would stop believing?

Myth: There’s only one right way to do skin care.

Why it is not true: Not everyone’s skin is the same, what works for your friend might not work for you!

Why was getting the CertClean certification important to you?

Getting the certification was important to me because we are a small Canadian business that wants to be recognized for having natural and clean products and we can’t afford higher up certifications. CertClean is North America’s leading certification for safer beauty and personal care products. This is great for us as a small company in Ontario. Communication is always great from CertClean to us as a client!

How are your products different from conventional beauty products?

Our products are special because they are made by hand and with love to help people around the world have a clean and natural choice when it comes to personal care products. We always try to find the best combinations of ingredients to make a products the best and the most efficient as possible. For example, Calendula Oil is an oil we make ourselves. We grow the flower in our own backyard harvesting and drying it ourselves. We diffuse it to create a beautiful oil that has soothing and skin softening properties and is gentle enough to use as a baby oil or instead of a diaper creamCalendula Herbal Oil is used in many of our facial creams, serums, ointments, shampoos and baby products.

What makes your heart smile?

My Family makes me smile! I love my big crazy family. They got me where I am today and without them I do not know where I would be. They are supportive, loving and caring and everything anyone would need to help them reach their goals

What’s a product you absolutely love and know is amazing, but it just doesn’t get enough attention?

A product I love is our shampoo bars. I don’t think they get as much love as they could because most people use what their hair dresser recommends (which is always full of chemicals). Our shampoo bars moisturize and cleanse, and lather great. The best part is how long one bar lasts and that there is nothing left behind!

Alexa Campbell

In the comments below, tell us about your favorite Penny Lane products! Is it the shampoo bars? The deodorants? Give them some love!

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