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YASOU is a Greek-inspired, luxe wellness skin care line that is natural, contains certified organics, vegan, gluten-free, unisex, Leaping Bunny certified and made it the USA | Chicago. “YASOU” (pronounced ya-soo) is a common Greek greeting that is used to say “Hello” or “Good-Bye” but it’s original meaning is “A toast to your health.” YASOU’s mission is to combine the medicinal with luxury and change what luxe means in todays green beauty era by uniting “old world” quality with “new world” science. YASOU skin care is the manifestation of my heart and passion for good health, good ingredients and a happy life for all.
What inspired you to start your business?
There were several reasons. One was I wanted to created a luxe wellness line that was filled with really good ingredients and had a super high end application experience. When I started YASOU there were very few luxe wellness brands out there. An other reason was that it was a way to conceive something out of love that I could nourish and grow- a replacement to having children in a way that involves similar practices.
What were some roadblocks/issues that you have faced? How have you prevailed?
The largest road block happened recently. My manufacturer closed her doors to retire and I was left with no one to help me make my products, so instead of closing my doors I decided to learn how to compound my own formulas and make them myself which is where I am presently.
What is one of your favourite products? Can you tell us more about this product?
Tough question cause I love all of them-each one took a long time to conceive and perfect. Right now I’ll have to choose my first one because it was very personal to me and it gave me the start to an entire line. That would be my EWG verified hydrating body cream with essential oils. The choice of aroma came from memories of my childhood while living with my grandparents in their small Greek village in the mountains; running around exploring nature on their land.
What are your favourite ingredients and why?
I love so many ingredients but do I adore my eco-certified marine based ingredient called Hydasine that is in my vegan cell renewal night cream. It has twice the amount of AHA than Hyaluronic Acid. I also LOVE Botanical Hyaluronic Acid because it absorbs into our skin so well and only works with water-based formulations.
We absolutely love the ethos of your company. Can you tell us more?
My Ethos is to use “old world” medicinal Greek ingredients like rosemary, lemon, anise, honey, certified organic extra virgin olive oil or mastic to name a few with “new world – science” ingredients like Hydasine, Stay C-50 or Pentavitin. Thus uniting “old world” quality with “new world” science to create a luxe wellness experience, changing what luxe means in today’s green beauty era.
What are some myths in the clean/green beauty sector that should be debunked?
Biggest myth they just don’t work as well! I say they work even better when done correctly
They cost too much! Well they usually last a lot longer because you don’t need to use as much because of the higher quality ingredients that are used in them.
You’re not an esthetician what makes you a skin authority?
Thank you Theodora for sharing your powerful story behind YASOU skin care. Your dedication for creating top quality products that are kind to the earth and kind to people is absolutely inspiring!