Founder Spotlight: An Interview with Cydney Higgins from Immersion Botanica

#Founderspotlight - Immersion Botanica - Cydney Higgins

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#Founderspotlight - Immersion Botanica - Cydney Higgins

Have you heard that Canadian Immersion Botanica’s Rosehip Facial Serum AND Geranium Hydrating Mist are two of the Finalists in the Clean Beauty Awards! This is no easy feat!

We jumped at the opportunity to interview Cydney Higgins – the owner of Immersion Botanica – to learn more about the brand and the brilliance behind the Rosehip Facial Serum & Geranium Hydrating Mist that have raving reviews from the Awards’ judging panel! Fun fact: FaceCare is the most competitive category in CertClean’s Clean Beauty Awards so being a finalist is a great achievement!

A Little Bit About Immersion Botanica

Hi, my name is Cydney Higgins. I am passionate about nature & love formulating herbal personal care products. I have an enduring entreprenurial spirit which motivates me to provide high quality, products and service. I have a Bachelor of Science in Nursing and a Master of Leadership in Healthcare. I have worked as a Nurse for 29 years and as a Nurse Manager for the last 16 years. Prior to that, I studied fashion merchandizing and worked in retail sales for many years. More recently, I have completed certificate training in Herbalism at the intermediate level and I continue to study herbalism, wholesale marketing as well as natural skincare formulation. I grew up in Victoria and for the last 21 years I have lived in the amazing mountain town of Nelson in the southeast area of British Columbia. I live with my husband; our son and daughter have grown up and are creating lives of their own.

What inspired you to start your beautiful brand, Immersion Botanica?

I started studying herbalism and became fascinated by the value of plants in skincare. I was looking for a large project that would be engaging for years to come and that would benefit others while offering a high degree of safety and comfort. I wanted to combine my previous knowledge/training with this new learning.

What were some challenges with the natural beauty industry today? What are some roadblocks that you’re facing as a business owner?

I think researching ingredients is super important because there are so many available but not all are beneficial for us, including herbs. That is a strength of mine due to my background and not being susceptible to the newest trendy ingredients. 

Other roadblocks are marketing, it has to be sustainable especially for a small business and so I have had to teach myself about how to use digital media – Instagram, facebook, online store set up, photography, creating advertisements and wholesale marketing.

Congratulations on having your face serum and mist named as Finalists for the 5th Clean Beauty Awards! Can you tell us a bit about the brilliance behind these products?

Geranium Hydrating Mist is chock full of wonderful ingredients to hydrate skin: niacinamide, N-acetyl glucosamine, balancing geranium hydrosol, brassica extracts, hyaluronic acid. It is wonderful for women of all ages, and prevents acne as well! This is our most popular hydrating mist but it also comes in Rose, Sage and Neroli.

Rosehip Facial Serum is formulated for dry/damaged skin so it is deeply nourishing to the skin barrier and includes also Vitamin C and C0Q10.

What are your favourite ingredients and why? What are the benefits of them? Why did you choose those ingredients?

Niacinamide + N-acetyl glucosamine are proven to prevent acne as well as maintain the skin barrier, hydrate and reduce hyperpigmentation.
Vitamin C and C0Q10 are wonderfully important antioxidants for our skin.
Hyaluronic acid needs to be replaced especially as we age and is so important for maintaining that glowing complexion.

There is a lot of greenwashing out there. Can you tell us a little bit about how your ingredients or products are different?

Most ingredients are organic. All are non-toxic and many of my products are certified clean by CertClean. During initial formulation, my products were tested by people. We minimize the use of plastic and use recyclable and biodegradable packaging. Ingredients are plant based and vitamins.

Thank you Cydney for taking the time to share your motivations and wisdom! 

Follow Cydney and Immersion Botanica’s journey on Instagram and Facebook to see their beautiful products and support a beautiful brand that is consciously making safer skincare for our use! 

Want to learn more about the finalists? Check them out below!

Immersion Botanica Rosehip Facial Nutrient Serum

Rosehip Facial Serum for Dry/Damaged Skin

Certification: CertClean

2020 FaceSerum Finalist

Price: $50

Immersion Botanica Hydrating Geranium Mist

Geranium Hydrating Mist

Certification: CertClean

2020 Toner/Mist Finalist

Price: $40

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