Founder Spotlight: An Interview with Gertie Wilson from Elevé Cosmetics

#Founderspotlight - Elevé Cometics - Gertie Wilson

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#Founderspotlight - Elevé Cometics - Gertie Wilson

Once again Elevé Cosmetics makes it as a Finalist in CertClean’s Clean Beauty Awards!

However, this year, THREE of their products make it as Finalists in the FaceOil, SunCare and LipCare categories! We are excited to interview Gertie Wilson, the brains behind the beautiful Elevé Cosmetics brand! Keep reading to see how Elevé was born and Gertie’s secret loves when it comes to her favourite products and ingredients!

A little intro on Elevé Cosmetics

Elevé Cosmetics is a nontoxic, award-winning, vegan-based beauty line that “highlights your gorgeous features without dirty additives”.
Not only is their clean line modern, stylish and long wearing; it also “heals, repairs and protects your face”. Their products are known to be packed full of antioxidants, peptides and active anti-aging ingredients, and designed to “enhance your natural beauty while improving the way your skin looks and feels”. Their philosophy is simple: “use natural, organic ingredients simply makes sense. It’s less about promising you a miracle and more about pampering your skin!”

What inspired you to create safer skincare products? How did you come up with the brand name?

After a childhood of curiosity and years of working as a makeup artist, I realized name-brand cosmetics weren’t catering to everyone. So many of my clients would have an allergy, or a lifestyle preference that big name brands wouldn’t fulfill. At one point, I remember having to to carry five to six makeup lines at any given time and used various products from each line to accommodate my clients’ needs. This inspired me work to create naturally derived products that worked well for everybody, and in 2015 Elevé was born!

What were some roadblocks you faced as an entrepreneur?

As a young woman, when I started my company I encountered issues with people taking me seriously as a business owner. It was hard to secure funding; it was difficult to get people to agree to meet with me or even to listen. But where there is a will, there is a way!

Congratulations again on having THREE products as a Finalist for CertClean’s Clean Beauty Awards! Can you tell us about the three products and why you think the Clean Beauty Awards’ judging panel loved your products?

Our Organic Golden Beauty Oil is my obsession – it benefits EVERYONE! It heals, prevents, protects, and leaves your skin healthy and with a natural glow. My whole family uses it; it heals my 2 year old’s dry, chapped cheeks, and my husband swears it does wonders for his sensitive skin!

The Vitamin Sea Sunscreen is also a daily use for me. It’s buttery (but not pore-clogging) texture moisturizes and protects with an SPF 28. It also contains turmeric, a powerful antioxidant.

Lip LUV Lip Treatment is the only formula that heals my dry, chapped lips. We have so many loyal customers that can’t live without this, including me!! It’s the one thing I would choose to take to a deserted island.

What are some of your favourite ingredients and why?

I love all products formulated with Argrerline is my best friend (also know as the botox alternative!) which stimulates collagen production helping to keep my skin smooth and wrinkle free.

Maxi-lip is found in our Lip LUV and Lip AMP and is proven to plump lips naturally. My lips are noticeably more smooth and defined!

Hibiscus Esculentus Extract has the ability to deliver a cumulative effect of minimizing wrinkles, while also reducing the contraction of muscle cells. Think less fine lines! It’s known as a surgery alternative. You can find it in our luxurious EyeLuminate Eye Cream.

Lactic Acid does wonders for my skin! We purposefully included it as one of the 10 active ingredients in our TEN Night Cream formula because of the benefits it offers. It gently exfoliates to reveal smoother and more glowing skin, improves texture and fights hyperpigmentation. With regular use it leads to fewer breakouts, and less visible lines and wrinkles. Yes, please!

What does “clean beauty” mean to you?

To us, clean beauty is all about the ingredients – it includes products that are created using ethically sourced elements that are not suspected or proven to be toxic. These products are good for our bodies and safe for the environment. Our mission is to spread wellness through beauty.

Many of the ingredients we use are organic and wildcrafted and are chosen for their synergistic and holistic attributes. In other words, our makeup nourishes your skin while enhancing your beauty. Our products are plant and mineral-based and are made in small batches to ensure the integrity of each one. They are gluten free, GMO free, soy free, phthalate and paraben free and ALWAYS cruelty free. The majority of our products are also vegan.

What does the name Elevé mean and why did you choose it for your line?

The importance of naturally-formulated cosmetics is summed up in my brand’s name: Elevé, which is a French term used in ballet that means “to rise.” I create products that allow women to feel beautiful, giving them the power to rise up!

Thank you Gertie Wilson for creating a bold and beauty brand – and for demonstrating “where there is a will, there’s a way”!

See Elevé Cosmetics website, and follow them on Instagram or Facebook!

Learn more about the finalists below!

Eleve Cosmetics Organic Golden Beauty Oil

Organic Golden Beauty Oil

2020 FaceOil Finalist

Price: $95 USD

Eleve Cosmetics Vitamin Sea Sunscreen

Vitamin Sea Sunscreen

2020 SunCare Finalist

Price: $49 USD

Eleve Cosmetics Lip Luv Lip Treatment

Lip LUV Lip Treatment

2020 LipCare Finalist

Price: $26 USD

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PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

 

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