Founder Spotlight: An Interview with Chey Birch from Black Chicken Remedies

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#Founderspotlight - Black Chicken Remedies - Chey Birch

This year, Australia’s Black Chicken Remedies has secured 5 spots as Finalists in CertClean’s Clean Beauty Awards, and 2 of them are winners!

If you are in the market for a new deodorant, dry shampoo, hair treatment, or face serum, look no further! Black Chicken Remedies’ products are amongst the top performing clean beauty products in the industry!

Black Chicken Remedies is Australia’s leading creator of 100% natural beauty products for the face, body, hair and mind. All products are made using only Australian natural and certified organic ingredients. The range is exported to the USA, UK, Asia, the Middle East and New Zealand. In Australia it’s stocked at health stores nationally and available online at Black Chicken Remedies is 100% Australian owned by CEO and founder Chey Birch.

After hearing Chey’s story behind each award-winning product, and why she decided to start Black Chicken Remedies you’ll love her as much as we do.

What inspired you to start your business?

Originally, I was seeking natural alternatives to solve my own health issues. My desires were to use organic and natural ingredients so as not to overload my system with toxins and chemicals found in everyday mass brands professing miracles and cures. I wanted people to have products for their body, face and mind on hand that worked, that weren’t going to cause toxic build up and be the cause of many allergies and health related issues e.g. endocrine disruptors leading to bigger health issues. It all started with a little bowl with a black chicken painted on the bottom – this is how I made my first body oil. I don’t make skincare with the intention to look, smell or feel good; it’s created to make a difference on a physical, mental and emotional level. After all, that’s what a true remedy does.

Please tell us more about all of your products! Why do you think it was so well-loved by Clean Beauty Awards’ judging panel?

Axilla Deodorant Paste

Axilla 100% Natural Deodorant Paste is one of our most loved products and has won numerous awards in Australia.  It contains only natural and certified organic ingredients and is free from harmful aluminium salts or sweat blockers. Our customers love that it is invisible upon allocation and doesn’t mark clothes, many customers have tried other brands but come back to us.  Axilla has cult following with men, women and teenagers, who are much more aware and critical of ingredients in products. The fact it rids smelly odours and there is no body harming has made this a massive hit worldwide and created Axilla fans!  We have literally thousands of reviews from around the world.

Axilla Deodorant Paste – Barrier Booster

Based on the success of Axilla 100% Natural Deodorant Paste, we created Axilla Barrier Booster for our sensitive skinned customers who needed some extra loving care!  It’s the same deodorant paste made with natural and certified organic ingredients but without bi-carb. It’s formulated to soothe and strengthen sensitive skin. It’s rich in lipids and fatty acids, (essential for healthy cells) that actually strengthens the sensitive armpit skin.  This product is a winner for those who are overlooked.  We love to hear success stories from people who have tried and tried many brands but discover that Axilla Barrier Booster actually works and smells good!

Nocturnalist Night Serum

When I created Nocturnalist I knew the skin’s cell production was at its highest and most receptive to absorbing and delivering vital nutrients while sleeping.  Every ingredient was researched  to serve a remedial purpose; prickly pear, rich in amino acids to encourage collagen production and elasticity to brighten and tighten the pores, lemon with vitamin C for anti-ageing, frankincense to promote circulation and reduce the appearance of sun and age spots.  The serum is rich with natural and organic ingredients, feels like silk and absorbs in a flash, leaving zero residue. The skin instantly looks brighter and feels soft and smooth.  It reduces the appearance of fine lines, brown spots and uneven patches too.  What’s even better is that it’s vegan and for all skin types!  Our reviews come from around the world – I think one of my favourites was the woman who said her forehead wrinkles had gone since she started using Nocturnalist! When your husband notices you know you are onto a good thing!

Natural Dry Shampoo

Like all Black Chicken Remedies products, we only use natural and organic ingredients needed to enrich and solve the problem at hand.  Many of our users rave about being able to travel with our Natural Dry Shampoo and freshen up when they land before their next big appointment, many just love the convenience and know they are enriching their scalp.  We use Bamboo to add lift and add volume and the silica helps improve damaged hair and soothe irritated scalps. The Rosemary and Clary Sage essential oils nourish the scalp and hair follicles, and help stimulate hair growth and prevent premature greying.  . We also do a full size and a travel size which is in high demand – there is just so much to love and our customer reviews tell us that!  The fact we don’t use environmentall unfriendly packaging is a win for many of our customers! No dangerous chemicals found in the spray products.

In your journey of creating natural products, what were some roadblocks or issues that you were faced with?

I was told I couldn’t make highly effective 100% natural products without using harmful preservatives or chemicals or water as a filler. But I was determined to. Our range only consists of powders, pastes, balms and oils for this reason. No matter how much demand for the products there is – There is absolutely no change to any formula – the only difference is the quantity made. We scale our production according to demand and it has quadrupled! We have a process of strict testing on each batch to ensure consistency. It’s the very same process – just on a larger scale

As a formulator, you must have some special love for some ingredients. What are your favourites?

From a healing perspective there are some amazing essential oils that I like to use, for example Myrrh essential oil is great for wet areas of the body for example in your mouth it can detox the mouth by stopping infection and encouraging tissue repair. It has the ability to expel mucus, so it is also a huge help in calming the respiratory system. Also Sandalwood essential oil has so many benefits from helping with scaring to being a great remedy for stress, depression and fear plus it smells amazing too! I also love Organic Sesame Seed oil for its antibacterial, antifungal and anti- inflammatory properties. It helps pull toxins from your pores.

We absolutely love the ethos of your company. Can you tell us more? 

Black Chicken Remedies is certified by PETA’s Beauty Without Bunnies Program – and would never test on animals – it goes against our ethos All Black Chicken Remedies products use only natural and organic ingredients. We hide nothing; every product lists the ingredients, no parabens, no toxins, no fillers, no preservatives. We source organic ingredients for their specific benefit e.g. for Nocturnalist we use Prickly Pear as it’s anti- ageing, encourages collagen production and elasticity. Our essential oils are the highest quality and not watered down. We use Organic Cypress as it will stimulate circulation, firm the skin and aids in toxin removal.

Our website lists the ingredients next to each product we create, and we say why we are using those ingredients. Total transparency!

Our Nasalettes use only the highest quality essential oil, each used for their specific healing benefit. When essential oils are inhaled tiny nerves send an immediate impulse to your brain to directly delivery the nurturing components of the essential oil. The aromatic molecules travel to the lungs where they pass into the bloodstream. We have created Nasalettes to deal with lethargy, anxiety, fatigue, frustration, congestion, irritation and calm!

All our packaging is recyclable, and all our products help the earth in that they cause no harm or stress to it. Should some of our product be washed down the drain, it’s not going to wreak havoc on the environment because it all came from nature in the first place. We believe in natural beauty care for all the family, we have created the Natural Beauty Guide so consumers can read up for themselves what they are putting on their bodies, whilst give them solutions and state where we stand in this equation. Black Chicken Remedies is committed to making a difference, we will not ever compromise on our product ingredients if they aren’t 100% natural.

What are Black Chicken Remedies’ key focus and brand attributes?

The intention of Black Chicken Remedies is to continue to innovate and make natural, remedial products specifically designed to complement your body’s own healing intelligence and reduce toxic load on your body. The intention is and will always be, to create products that are 100% natural, contain certified organic ingredients, are free of chemicals, fillers, perfumes and dyes, putting less pressure on the body, and adding vitality so you can do more, feel more, live more.

What is the meaning behind your brand name?

The first remedy I formulated was in a little bowl with a black chicken painted on it. My gut feeling was that this name was perfect for my skincare brand because it held the story of how it all began, so I went with it.  Some marketing experts I consulted at the time told me this was a bad decision and it would put people off buying my products – but I went with my gut and I’m so glad I did.

What are some of the challenges you have faced along the way?

So many challenges from making a few products for friends to making thousands to then making 20,000 of a product, is very challenging from managing production, warehousing and even sourcing ingredients. For example we use Milk Thistle oil in our eye serum it’s a powerful antioxidant but it was out of stock in Australia so we had to track it down to a farm in Europe and get it sent directly to us so we could meet demand for that product. Lucky we now have a demand that means we can source direct from farms as you can’t buy one litre you need to buy 25-50 Litres at a time!

What is your vision from here?

My vision is to continue to encourage people to question what they are putting on their bodies, to go natural, preservative free. We created ‘Your Guide to Natural Beauty which highlights what hidden nasties are in beauty products and what they do to us. We want consumers to start asking questions!

The skin is the largest organ of the body and what we put onto it is absorbed directly into it. Therefore we need to start paying attention to our skincare routine so we don’t allow the nasties to absorb into our bodies.

Toxins in skincare products don’t just affect us they can also have serious environmental effects. Lobby groups, such as the US based health and environment group ‘Campaign for Safe Cosmetics’ continue to push for manufacturers to phase out the use of chemicals linked to cancer and other serious health and environmental concerns.

We are committed to growing our range, listening to our customers problems and helping them find solutions.

Thank you Chey for sharing your powerful story behind Black Chicken Remedies. Thank you for creating top quality products that take the skincare and hair care regime to the next level!

See Black Chicken Remedies’ website, and follow them on Instagram or Facebook

Learn more about the finalists and winners below!

Nocturnalist Night Serum

2020 FaceSerum Finalist

Price: $99.00 AUD

Dry Shampoo

2020 HairWash 1st Place Winner

Price: $24.95 AUD

HairOM – Restorative Hair and Scalp Treatment

2020 HairTreatment 1st Place Winner

Price: $39.95 AUD

AXILLA Deodorant Paste Original

2020 OdourCare Finalist

Price: $18.50 AUD

AXILLA – Deodorant Paste – Barrier Booster –

2020 OdourCare Finalist

Price: $19.50 AUD


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Founder Spotlight: An Interview with Chey Birch from Black Chicken Remedies - Discover Honest Reviews Of Non Toxic & Organic Skincare