Founder Spotlight: An Interview with Rose Hoeppner from Midori Family

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CEO of Midori Family




Midori Family offers natural, organic and unique products, researched based skin and hair care products to provide safer alternatives, and the enhancement of nourishing and luxurious feel.

What inspired you to start your business?

I worked in the heavy chemical industry as a chemical engineer for years. This provided me with a wide range of experiences in research and development, manufacturing and project management. It exposed me to numerous sectors like batch processing, emulsion and formulation developments, environmental science and technology, glass technology, batch processing, photovoltaic science, food packaging chemical manufacturing and much more. It provided me with the skillset to further follow my passion in the creation of innovative, cleaner and better products. I saw how harsh chemical and toxic chemicals have a lifelong and devastating impact on not only communities, families within different areas of life, and cascading down to even pets. I had a burning desire to offer a better, safer, unique and fun line of products while providing absolute luxury and addressing/solving a problem.

What were some roadblocks/issues that you have faced? How have you prevailed?

Educating people is one of the big challenges. Coupled with the frequency of poor information that circulates in various platforms, I often find that some of the skin care routine or even hair care routine /method used by consumers are responsible for some of their skin and health problems. I continually work hard to bring awareness and solutions that help alleviate such issues through provision of better education, ingredients discussion and personal care regime.

What is one of your favourite products? Can you tell us more about this product?

One of my favorite oils is the Midori Family Face & Body Oil. I absolutely love using raw, pure organic botanical oils. I do see a difference in the level of purity for many products out there and I wanted to offer the highest purity of oils at an affordable price making it accessible to everyone while not compromising my vision of highest quality. Midori Family Face and Body oil is an EWG verified product. I particularly love how dynamic this oil is. It can be used in several ways; for examples, in an oil cleansing technique, and also as a final step for daily skin rejuvenation. Additionally, this botanical oil bliss for skin is rich in naturally occurring vitamin E.

What are your favourite ingredients and why?

I love dynamic oils. Some of my favorite oils, include Tamanu oil, rosehip, neem oil, blue tansy oil, borage, babassu oil and of course coconut oil. I do have a wide range of favorite oils that i can’t possibly list all. It’s exciting how different oils each possess something unique about them making a more powerful combo when mixed with other oils. I particularly love using sunflower oils because it does not clog pores and makes a perfect carrier oil for many other oils.

Additionally, the combination of Orange Oil, Rosehip and baobab Oil provides the effect of vitamin c benefits. Rosehip, and tamanu oil are oils that help repair skin damage, fade scars and offer skin renewing benefits. Babassu and rosehip oil help boost elasticity and firmness. They also protect the skin from aging effects of free radicals. They are rich in antioxidants, anti-inflammatory properties and have the combined effect of renewing skin cells. It is no wonder this is a favorite to many of our customers.

It solves issues relating to skin moisture, great for those with sensitive skin and provides a natural glow. It is great for all skin types: dry or oily skin. It does not clog pores.

Share your brand ethos and how you demonstrate credibility as it relates to your formulation and ingredients

My background in research and development, innovative science and technology further honed my skills enabling me to understand, develop products while looking at the fundamental components needed to solve a problem or address an issue. With added bonus of more and more nourishing qualities, a luxuriously effective product was born. We love the ethos of our company because I can boldly say our company has the highest collective group of organic based ingredients when compared to others in the market as a whole. We also carefully screen ingredients, and have our own “DO NOT USE” ingredient list to ensure pristine product safety and benefits. We use fair trade ingredients, raw virgin, steam distilled essential oils, CO2 Extract for botanical flowers, non-GMO,certified organic ingredients. We are really proud of our product line.

What are some myths in the clean/green beauty sector that should be debunked?

There is a myth that both facial and body oil can’t penetrate the skin and that only water based moisturizers are beneficial for the skin. Skin oils are rich in omega fatty acid. Fatty acids are able to pass through the lipid layer of our skin as good as a moisturizer. This is why you see the effects of wound healing oils like neem oil, scar reduction oils like tamanu and rosehip. These oils offer renewing effects while helping seal in moisture to prevent dehydration of the skin and protect against moisture loss.

Secondly, one of the myth is that people with acne prone skin./oily skin shouldn’t use skincare oils. Instead, they are advised to use alcoholic cleansers and toners. The issue with oily skin stems from the inability to achieve a moisture balance. When starved of adequate moisture, it over-reacts by producing more sebum generating such oily skin effect to try and account for the loss. The use of facial oils helps to bring back balance to the sebum production leading to a healthier skin surface from the plant compounds and associated properties.

Does purity level and quality level of ingredients matter?

Yes, they do. To full get the benefits of these wonderful oils, it should be experienced at its pristine condition. Our oils does not contain fillers, mineral oils, silicone oils and it’s not a watered down kind of product. We certainly want people to enjoy the true essences and powerful performance of essential and botanical oils. As if dripping from a plant directly into a glass beaker at its finest!

Thank you Rose Hoeppner for sharing your powerful story behind Midori Family Your dedication for creating top quality products that are kind to the earth and kind to people is absolutely inspiring!

See Midori Family website, and follow them on InstagramFacebook .




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Founder Spotlight: An Interview with Rose Hoeppner from Midori Family - Discover Honest Reviews Of Non Toxic & Organic Skincare