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Gabriel started with a vision of natural beauty and has evolved with the philosophy of sustainability while remaining a constant in an ever changing, fast-paced culture. Experts in clean cosmetics, Gabriel Cosmetics is committed to sustainable natural beauty and earth-conscious practices, never compromising on ingredients or pigments. We are non-disruptive; our products are consistent, mistake-proof, and reducing the impact on our environment.
What inspired you to start your business?
We just celebrated our 28th anniversary as a company! Back before I founded Gabriel Cosmetics Inc. in 1992, I was an aesthetician and had many clients who were sensitive to chemicals and afraid to use any products on their skin. I searched for a chemical-free skincare line to use on them, and after months of researching ingredients and exploring different companies I realized that the skincare and makeup industries were missing many products that were truly natural and chemical free. It was important to me that I offer products to my clients that they could use safely, so I decided to create my own skincare line made up of all natural, vegan, gluten-free, and cruelty-free products with seaweed as the hero ingredient. I soon realized that although women were now able to naturally clean and heal their skin, they were continuing to cover it up with toxic makeup—that birthed the idea for my makeup line. It took years of research and lots of testing (on humans ONLY!) to find alternatives to each and every chemical ingredient, but I was determined to bring a fun and exciting line of color cosmetics to the natural products industry that would complement my skincare products.
What were some roadblocks/issues that you have faced? How have you prevailed?
Keeping up with the demand for the latest makeup trends has been challenging, as I am not willing to compromise on quality, holistic ingredients when it comes to our line—this means it can take us longer to launch the latest craze and trending product than other beauty companies. However, I have found that staying true to myself and our company’s philosophy has created tremendous brand loyalty with our customer base and I love the challenge of taking everything to the next level and introducing new products when its right. Without compromising aesthetics, functionality, or accessibility, we offer consumers earth-conscious and ethical options for their beauty needs—our makeup and skincare brands have solved a problem within the marketplace by providing affordable and results-driven skincare and makeup in the clean beauty space. We have really committed to being as eco-friendly and sustainable as possible in our practices, which can be challenging, but it’s definitely worth it—our recently revamped and customer beloved Gabriel Green program reflects that.
What is one of your favourite products? Can you tell us more about this product?
While all of our products are designed to bring out a woman’s natural existing beauty and be mistake-proof—meaning each product is carefully curated so that even a beauty novice can’t blunder it—the 3-in-1 Multi Pot is one of my favorites. It’s made for the classic modern woman on the go, and its multi-use formula makes it the perfect item to toss in your bag for a weekend away, when heading to work, or to simply pare down your routine. It’s designed to give your skin a subtle and sun-kissed glow, and you can apply it to your eyes, cheeks, and lips for an instant flush of color and brightness. The gluten-free, vegan, and cruelty free product comes in six gorgeous shades that will complement any skin tone—the color starts off sheer with the first application, and can be effortlessly layered using your fingers to achieve the desired level of pigmentation and intensity.
When it comes to skincare, one of my favorite products to use personally is our Sea Mineral Hydra Mist. I spray it on between tasks, while traveling and flying, and really anytime I need a quick burst of freshness throughout the day. It’s made up of an exhilarating blend of active all-natural ingredients derived from the sea and land that remineralize the skin—like sea fennel, rosemary, aloe vera, chamomile, spirulina, and green tea—and it’s more versatile than you might imagine. The unique formula allows it to be used to prep and prime your face for makeup, to replenish and rehydrate tired skin, and to set your makeup by locking it in place.
What are your favourite ingredients and why?
Growing up, I watched my grandmother make homeopathic cosmetics from seaweed, kelp, and other herbs that I often helped her gather at her home by the ocean in Mexico. As a naturopath and herbalist, she was knowledgeable of the many healing and revitalizing properties of ocean plant life—this has impacted the way we formulate all of our products. We use ingredients from the sea whenever possible, and you can find sea fennel as one of the most common ingredients in our skincare and makeup. Also known by its scientific name Crithmum Maritimum, sea fennel promotes anti-aging and the overall strength and luster of the skin. The beauty-bestowing plant is rich in minerals and vitamins A, C, and E, which give it antioxidant, conditioning, and soothing properties that improves skin’s radiance and tone, boosts collagen production, reduces fine lines, and speeds cell turnover. We use it in everything from our cleanser to eyeshadow and lipstick.
Thank you Gabriel De Santino for sharing your powerful story behind Gabriel Cosmetics Your dedication for creating top quality products that are kind to the earth and kind to people is absolutely inspiring!