Category Archives: 2020 Clean Beauty Awards

The 5 best natural eyeshadow of 2020

Clean Beauty Awards 2020 EyeColour Finalist

The 5 best natural eyeshadow of 2020 for beautiful eyes

Imagine this scenario: Your natural mascara gave your lashes length and volume, your natural eyeliner defined your eyes as symmetrically as possible, and your eyeshadows blended magically. But in a mirror check a few hours later, you see your once beautifully blended eyeshadows have now faded and creased.

How to prevent this from happening again? Try these best nontoxic eyeshadows as per green beauty lovers who spent months determining the game-changing eyeshadows of 2020.

Top eyeshadow products of 2020 below!

100% Pure – Fruit Pigmented® Rose Gold Palette
Adorn Cosmetics – Loose Mineral Eye Shadows
Elevé Cosmetics – Eyeshadow Palette
MisMacK Clean Cosmetics – ART Shadows
MG Naturals – Mineral Eye Shadow – Aubergine Glow

100% Pure - Fruit Pigmented Rose Gold Palette - Clean Beauty Awards 2020 Finalist
Adorn Cosmetics - Loose Mineral Eye Shadows - Clean Beauty Awards 2020 Finalist
Elevé Cosmetics - Eyeshadow Palette - Clean Beauty Awards 2020 Finalist
MG Naturals_- Mineral Eye Shadow - Aubergine Glow - Clean Beauty Awards 2020 Finalist

Now your makeup masterpiece will stay a masterpiece throughout your shenanigans! See the best natural skincare products here.

The 8 best natural lipsticks of 2020

Clean Beauty Awards 2020 Lip Stick Finalist

The 8 best natural lipsticks of 2020 for luscious, beautiful lips!

Whether it is a long day at work or a fun evening out, we all need a lipstick that won’t require constant re-applications or mirror checks! For those looking for a natural/organic/nontoxic lipstick option, see what an external panel of green beauty advocates say are the absolute “clean” lipsticks to buy for the year:

Top lipstick products of 2020 below!

Zuii Organic – Certified Organic Lux Lipstick: Audrey
SaltyGirl Beauty – SaltyGirl Beauty Lipstick
Odylique – Mineral Lipstick – #19 Peach Melba
YULIP – Wednesday Fever
MisMacK Clean Cosmetics – Moisture Locking Lipstick
Kester – Black First Date Liquid Lipstick
MG Naturals – Organic Glow Lipstick the Red Collection – Bombshell

Zuii Organic - Certified Organic Lux Lipstick_ Audrey - Clean Beauty Awards 2020 Finalist
SaltyGirl Beauty - SaltyGirl Beauty Lipstick - Clean Beauty Awards 2020 Finalist
Odylique - Mineral Lipstick - #19 Peach Melba - Clean Beauty Awards 2020 Finalist (1)
YULIP - Wednesday Fever - Clean Beauty Awards 2020 Finalist
CADO COSMETICS - ANNA - Clean Beauty Awards 2020 Finalist
MisMacK Clean Cosmetics - Moisture Locking Lipstick - Clean Beauty Awards 2020 Finalist (1)
Kester Black_- First Date Liquid Lipstick - Clean Beauty Awards 2020 Finalist
MG Naturals_- Mineral Eye Shadow - Aubergine Glow - Clean Beauty Awards 2020 Finalist

These are the top performing nontoxic lipsticks in 2020 as per the judging panel of the 5th Clean Beauty Awards – time to indulge! Complete your makeup bag with natural mascara, and eyeshadow.

The 5 best nontoxic mascaras for perfect lashes in 2020

Clean Beauty Awards 2020 Mascara Finalist

The 5 best nontoxic mascaras for perfect lashes in 2020

All natural and organic mascaras promises that their mascaras will volumize, curl and lengthen, but which ones actually deliver results as promise? Who better to trust for advice than the experts who love scouring through natural and organic beauty products for the best performing products in the market!

Here is the guide to the best performing mascaras in the clean beauty market today – carefully ranked by CertClean’s 5th Clean Beauty Awards judging panel.

Top mascara of 2020 below!

Zorah Biocosmetics – length & care
Elevé Cosmetics – Lash After Party
Elate Cosmetics – Elate Essential Mascara
PHB Ethical Beauty – Mesmerise Mascara
Adorn Cosmetics – Hello Lashes Organic Mascara

Zorah Biocosmetics - length & care - Clean Beauty Awards 2020 Finalist
Eleve Cosmetics - Lash After Party - Clean Beauty Awards 2020 Finalist
Elate Cosmetics - Elate Essential Mascara - Clean Beauty Awards 2020 Finalist
PHB Ethical Beauty - Mesmerise Mascara - Clean Beauty Awards 2020 Finalist
Adorn Cosmetics - Hello Lashes Organic Mascara - Clean Beauty Awards 2020 Finalist

With your mascara covered, see what experts say about the best natural lipstick, and eyeshadow.

Best Natural Perfumes for Women in 2020

Best natural perfumes for women in 2020 for a flawless fragrance

Whether you have sensitive skin or simply wish to avoid harsh or harmful chemicals, get to know 9 green beauty lovers’ favourite fragrances below – they range from 100% natural and or organic to using only “clean” ingredients to ones that are progressively natural, organic or clean compared to the conventional fragrances in the market today — yet, they all have one thing in common: they are ALL breaking boundaries by providing ingredient transparency by listing out each ingredient they use in their formulations.

Top perfume products of 2020 below!

Vanessa Megan – Monarch Natural Perfume
Okanagan Lavender & Herb Farm – Bloom’ Perfume Balm
Aromantik – Tropique Narcotique Natural Perfume Oil
Wild Coast Perfumery – Natural eau de perfume
Cocoon Apothecary – Persephone

Vanessa Megan - Monarch Natural Perfume - Clean Beauty Awards 2020 Finalist
Okanagan Lavender and Herb Farm - Bloom Perfume Balm - Clean Beauty Awards 2020 Finalist
Aromantik - Tropique Narcotique Natural Perfume Oil - Clean Beauty Awards 2020 Finalist
Wild Coast Perfumery - Natural eau de perfume - Clean Beauty Awards 2020 Finalist
Cocoon Apothecary - Persephone - Clean Beauty Awards 2020 Finalist

If you’re looking to green your whole beauty routine, see the top natural and organic products that your skin will love – all determined by green beauty lovers.

The best natural and organic makeup products for 2020

Clean Beauty Awards Finalist 2020 Badge

The best natural and organic makeup products for 2020

Finalists revealed! The 5th Clean Beauty Awards has announced the top performing clean cosmetics for the year!

Natural and organic cosmetics has continued to explode year over year. Everyone is chatting about “clean beauty” as shoppers are more aware of the harmful effects of certain chemicals often found in beauty products.

One of the biggest hesitations around natural makeup is around quality – does using natural ingredients compromise quality, does avoiding harmful chemicals compromise product performance? Wonder no more – there’s been a plethora of indie makeup brands with highly effective products formulated with organic, natural and or safer ingredients.

Check out all the posts below to discover the best natural makeup products in the industry today — as touted by green beauty advocates around the world (the judging panel of CertClean’s Clean Beauty Awards – these are the finalists!)

Introducing the Best of the Best in Clean Beauty’s makeup and cosmetics sector.

Don’t be shy, click away- you know you want to!

The 8 best natural lipsticks of 2020 for luscious, beautiful lips!

Best natural perfumes for women in 2020 for a flawless fragrance

The 5 best natural eyeshadow of 2020 for beautiful eyes

5 nontoxic mascaras for perfect lashes in 2020

If you’re looking to “clean” your whole beauty routine, see the top natural and organic products that your skin will love and hair will love.

Founder Spotlight: An Interview with Evelyne Nyairo from Ellie Bianca

#Founderspotlight - Ellie Bianca - Evelyne Nyairo

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - Ellie Bianca - Evelyne Nyairo

One of the best face oils in the clean beauty industry: Ellie Bianca’s Citrus Verbena!

If you are in the market for a new face oil, look no further! As a Finalist, Ellie Bianca’s Citrus Verbena is a judge favourite in CertClean’s Clean Beauty Awards this year – it has been recognized as one of the top performing face care products in the clean beauty industry.
Ellie Bianca has a vision of “cultivating a global connection that empowers women, creates resilient communities that exemplifies natural beauty”. After hearing the story behind why Evelyne, the founder, decided to start Ellie Bianca, you’ll love her as much as we do.

What inspired you to start your business or to formulate your Citrus Verbena oil?

Prior to venturing into the beauty industry, I operated an environmental consulting firm, supporting projects globally. On one of the occasions my consultancy work took me to Chad, Central Africa and I found myself doing fieldwork among the most beautiful wild mango trees. Never being one to pass up the opportunity to indulge in succulent mangoes, I had my fill courtesy of a family whose mother and children climbed the trees in the hot sun to harvest mangoes for me to eat. After eating to my satisfaction, I went to give the money to the mother who then told me, “You must hand the money over to the father as a sign of respect.” Sitting off to the side, never having lifted a finger or looked up to acknowledge my existence was the father. I felt both anger and frustration as I handed the money over to him. This happens everywhere around the world in different ways and it must stop. The experience took me back to the boardrooms in Canada where I had experienced instances of misogyny and gender discrimination. I felt compelled to make a difference. This was the genesis of Ellie Bianca. I was moved to create a brand that would be more than a beauty brand but a brand that would empower women globally.

The product line has been inspired by various experiences. I can vividly recall 6 years ago, along the halls of a hotel in the south of France, I caught the scent of a comforting aroma that my nose just couldn’t get enough of. The fresh, invigorating fragrance filled the halls in the hotel, and I was obsessed. I had to find a way to recreate it naturally and organically. Following this was a two-year journey of trials, ups and downs that helped birth the Citrus Verbena oil.

Please tell us more about your Citrus Verbena! Why do you think it was so well-loved by Clean Beauty Awards’ judging panel?

Citrus Verbena consists of base oil of 12 luxurious oils that are result driven.  It took as about 2 years to formulate this base keeping in mind the needs of customers.  We took our time because we wanted to formulate an effective product. We went through trials and testing, formulating and reformulating, trying different ratios and finally we were able to create a light, fast absorbing, non-greasy face oil. Furthermore, the scent had to be made from organic essential oils to ensure it measured up to our standard of 100 % natural.

This invigorating face oil helps reduce inflammation, improve skin texture and maintain a balanced complexion. Thanks to the unique blend of oils, it locks in moisture, improves overall skin texture and glides smoothly onto the skin resulting in a youthful and supple complexion.
Since launching the oil, it has received a lot of attention. It was nominated in New York at the Indie Beauty Expo and was a finalist in 2018. Additionally, the oil was a finalist for the clean living awards. When we submitted it for CertClean’s Clean Beauty Awards we also submitted it along with the other scents in this collection and to our surprise it was shortlisted as a finalist for in the Facial Oil category for 2020.

As a formulator, you must have some special love for some ingredients. What is your favourite ingredient?

All the 12 oils that are part of the formula are special to me. Each ingredient is selected for its function, for example; Borage Oil is high in omega 6 fatty acid, gamma linolenic acid, beneficial for soothing dry, damaged or irritated skin. While  Evening Primrose Oil is high in essential fatty acids, anti-inflammatory and known to help with the overall appearance of the skin. It is beneficial to those affected by eczema, psoriasis and atopic dermatitis.  Rose Hip Oil has natural Vitamin A which reduces signs of aging and lightens age spots while balancing the skin tone. However, if I had to choose one, I would say Shea oil, which is our foundational ingredient;

It has been known to have natural SPF which protects against harmful sun rays

  • It boosts cell generation
  • It has high concentrations of fatty acids and vitamins that make it great for the skin.
  • It also has anti-inflammatory and nourishing properties and it tones and soothes skin.

In your journey of creating natural products, what were some roadblocks or issues that you were faced with?

Misleading Information. Navigating this business, I have had to be almost like a myth buster; especially when it comes to oils and the face.
Many people are scared (especially those with oily or combination skin) to put oil on their face. It seems counterintuitive, but the truth is that stripping your face of oil is when most breakouts occur. Your sebaceous glands go into overdrive to produce more natural oil, blocking your pores. The right oil will help repair and protect your skin and can even regulate sebum production!
No matter what your skin type is, your face still needs oil. I consistently advice consumers to invest in the right products. The right facial oil will repair your skin, make it look more youthful and protect it from free radicals.

Educating consumers has been an equal challenge with misconceptions on creams and oils as causes of acne I have had to work hard in order to educate and build awareness. My background in Chemistry and Biology has given me an edge to be able to understand ingredients and how to use them effectively. My deep understating of skin anatomy and plant ecology plays a huge role in ingredient selection. For example lipids hold the cell structure together, and certain oils will nourish and promote cell renewal. We want to ensure that we are effectively nurturing the skin micro-biome which is connected to the gut microbiome; a healthy skin microbiome might protects against infection the same way a good gut microbiome does.

We absolutely love the ethos of your company. Can you tell us more? 

The beauty industry is awash with many products most of which are full of toxins that could be potentially harmful to the skin. That’s why it is important for us to have products that are non-GMO, environmentally friendly, vegan and cruelty free. At Ellie Bianca, we believe that beauty is more than aesthetic, and that’s why each of our products are scientifically formulated using all-natural ingredients that have been specifically chosen for their quality and efficacy.

One of the pillars that guides us is that we are kind to the earth, meaning, we are deliberate in choosing ingredients that are organically grown or organically certified. Conservation of ingredients in the beauty industry is important to us. Sustainability is at the core of our sourcing.

When it comes to the essential oils, our general practice is to use steam distilled as opposed to solvent extracted oils. We believe in being kind to the earth by taking what we need and ensuring that there is posterity for the next time.

Tell us more about the different pillars that guide your brand!

Ellie Bianca has 3 pillars that we use to guide our operations. Kind to your skin| Kind to the Earth | Kind to Women

Kind to your Skin | Beauty is so much more than an aesthetic. We want our customers to feel beautiful, inside and out, every day. Each ingredient has been analyzed at a molecular level with every unique skin type need in mind. At Ellie Bianca, we value clean beauty: effective, natural and using clean ingredients.

Kind to the Earth | When consumers use Ellie Bianca, they support a real, safe and non-toxic beauty industry. We actively implement conservation techniques from managing to manufacturing our product line. With the proper measures in place, we have control over ingredient quality and actively reduce our carbon footprint. Our products are centered around raw, unrefined African shea butter and oil sustainably harvested and prepared from women-run co-ops. Working with shea means nothing goes to waste. At Ellie Bianca, we believe a green earth equals green beauty products.

Kind to Women | Empowered woman, empower women. We actively seek to connect with and learn from other females. It is through this interaction and sharing of knowledge we grow as people and as a company. We are inspired to create a global community of empowered women. At Ellie Bianca, we wholeheartedly believe in the ability of women to work together towards a common success.

What sets you apart from other beauty brands?

At Ellie Bianca we are more than a beauty brand; we believe beauty is not just skin deep. We are guided by three pillars; Kind to your Skin | Kind to the Earth | Kind to Women.  Last year we launched the Ellie Bianca Women Foundation which administers post-secondary education scholarships. We sponsor both boys and girls in Africa because I know that lightens the burden off the mothers who are often stressed as they try to make ends meet. Furthermore, in Canada the foundation supports single mothers pursuing post-secondary education at a Canadian university. Statistics show that only 28% of single mothers enrolled in university complete their degree having walked through this myself as a single mother, I am fiercely dedicated to changing these statistics. Many times, women have been there for me, to uplift me, encourage me and support me and now that I have the ability, I feel like I must pay it forward.

Thank you Evelyne for sharing your powerful story and working towards women empowerment while producing highly effective, results-driven natural skincare!

See Ellie Bianca’s website, and follow them on Instagram or Facebook

Learn more about the finalist below!

Ellie Bianca Citrus Verbena Citrus Skin Oil

Citrus Verbena Skin Oil

2020 FaceOil Finalist

Price: $64.99


PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

Follow us on Instagram!

Founder Spotlight: An Interview with Amanda-Jane Healy from Everkind

#Founderspotlight - Everkind - Amanda-Jane Healy

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - Everkind - Amanda-Jane Healy

This year, New Zealand’s Everkind has 2 products as Finalists in Certclean’s Clean Beauty Awards!

If you are in the market for a deodorant and or a beard balm, look no further! Everkind has you covered – its Ultra Organic Deodorant and Original Face and Beard Balm may just be what you need.
At Everkind, they’re on a mission to give you a kinder alternative to mainstream body care. Their certified organic, award-winning body care “brings a moment of luxury and total peace-of-mind to your morning routine”. You can not go wrong with a motto “we’re a body care that’s better for your body and better for everybody”!.
We are excited to share our interview with Everkind’s founder, Amanda-Jane Healy as she shares how she chooses to radiate kindness in all that she does!

What inspired you to create a natural skincare brand?

Everybody has a turning point. Maybe yours is a moment of realisation, a wellness awakening, or at worst a health crisis. This turning point pushes you to understand that what you consume and the products you use – it all matters! It impacts not only your body and your health but the people behind the products and our planet.
Once you’ve had this realisation, you can’t simply keep using conventional products.
For me, that turning point was becoming a mum. No matter where I looked I couldn’t find truly natural products that actually worked. My body care kept coming with compromises.

This problem set me on an incredible journey that led me to create Everkind – a better kind of body care that nourishes both you and your world. All of our products are body kind, people kind and planet kind – always!

Why does organic ingredients matter to you?

When my children were young we moved from the city to a small rural block. We wanted our children to grow up with the freedom and joy of living close to nature. Unfortunately we picked a block opposite a market garden. On the first morning there we were greeted by the whirring of a huge horticultural spray machine. That machine went up and down the crops so often that my daughter’s first word was ‘bayer’. Our health suffered. As a mum it also opened my eyes to what was really going on in conventional horticulture. I wanted a different future for my children and that’s what started me on this journey for practical solutions without compromise.

Why did you choose to get your products certified organic?

Greenwashing is a huge problem in body care products. How many times have you thought you were buying organic, only to get it home and read the fine print and it’s not organic at all. I wanted to create products that people could trust. Which is why Everkind is certified organic and certified cruelty free. Our whole supply chain is audited and monitored to ensure you get exactly what you paid for.

Please tell us more about Everkind’s Ultra Organic Deodorant! Why do you think it is considered as one of the best deodorant in the clean beauty sector?

Everkind Ultra Organic Deodorant is a world first. Made with a base of organic camellia oil and organic beeswax, it doesn’t go rock hard in winter or soft in summer. It’s gentle on the skin and won’t mark your clothes. The sodium bicarbonate is naturally occurring, not created in a laboratory and the unique essential oil blends have been created to not only smell amazing but also to maximise odour control.

Ultra won organic product of the year 2018 and 2019 and has been blessed with personal endorsements from top New Zealand athletes.

Curious, what are your favourite ingredients and why?

The highlight for me has been working with all the beautiful organic essential oils from around the world. Each one is like a little miracle, with its own scent and unique properties. We use Pelargonium roseum in Ultra. It has a beautiful rose scent not like other geraniums and blends magnificently with manuka and lavender true.

There is now so much scientific research on the antibacterial power of essential oils and their ability to calm and relax the mind. They really are a gift to humanity.

Why the name “Everkind”? Why does it mean to you to be “kind”?

Kindness can change everything. We believe bringing a touch of kindness to everything we do will help build a better tomorrow.
That’s why our products go beyond simply nourishing your skin. Everkind is about doing good for people and the planet too.
Everkind is sustainable by design – certified organic, certified cruelty free, using compostable and recyclable packaging. Everything we do is designed to be planet kind.
Our customers believe it’s not just what you sell but what you stand for that counts. And we’re on a mission to do good for people. Paying a living wage and giving at least 20% of profits to help make a difference for people in need.

We feel very fortunate to have such an awesome bunch of customers that want to conquer with kindness!


Thank you Amanda-Jane for sharing your entrepreneurship journey with us and being the change you want to see in the world! Thank you for your kindness!

See Everkind’s website, and follow them on Instagram or Facebook!

Learn more about the finalists below!

EverKind Organic Deodorant - Ultra Stick

EverKind Organic Deodorant – Ultra Stick

2020 OdourCare Finalist

Price: $17.84 USD

EverKind Organic Face and Beard Balm – Original

2020 BeardCare Finalist

Price: $20.23 USD


PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

Follow us on Instagram!

Founder Spotlight: An Interview with Marlene Sali from Idunna Natural Skincare

#Founderspotlight - Idunna Natural Skincare - Marlene Sali

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - Idunna Natural Skincare - Marlene Sali

This year, Idunna Natural Skincare’s Mushroom Night Cream is a Finalist in the 5th Clean Beauty Awards!

Idunna’s Age Prevent Triple Mushroom Revitalizing Night Cream with MultiPeptides and Fruit Stem Cells secured a spot as a Finalist in CertClean’s Clean Beauty Awards most competitive category – FaceCare!

Idunna Natural Skincare is an indie beauty brand family owned and operated from Saskatchewan, specializing in combining multiple very small natural peptides for deeper absorption and fruit stem cells combined with herbal, botanical and fruit seed oils and extracts to help with skin issues and prevent early aging. We have a special interview with Marlene Sali; leaving her abusive husband, the single mother of four, Marlene sets out to sell the natural skincare products she formulated for herself – Marlene shares her “accidental” entrepreneurship story, her favourite ingredients and more!

What inspired you to create this unique mushroom night cream?

I formulated this product for personal reasons. I absolutely hate retinol based products. They made my face itchy, dry and red. So knowing betaCarotenes are turned into usable vitamin a aka retinol by the cells I combined Chaga and birch extract for their replenishing, antioxidant and healing benefits with shiitake for its Hyaluronic acid like effect and healing Reishi. Putting in the peptides to stimulate collagen and elastin as well as antioxidant stem cells to help stimulate this process adds to the benefit of this night cream. As it’s so full of replenishing ingredients I made it a night cream to work while you sleep as it’s absorbs well and makes good use of both oil and water soluble ingredients.

How did you start your business? Did you always want to be a business owner?

The thing most people don’t know about my business is how it started. I didn’t just decide one day to start a business. I don’t buy my formulas, I don’t have someone creating products for me.
I started because well I left my husband about ten years ago with four kids to look after. He was an abuser and, I suppose, it’s been a matter of revenge for him to work the system like a pro and avoid his child support payments. He presently owes me around fifty seven thousand dollars worth of unpaid child support.
As a RN I was picking up overtime almost every week to pay our bills. Then three years ago I broke my ankle and ended of work for a while and used up my sick time. Something people don’t know about me is I have a cardiac arrhythmia and it’s idiopathic so it can’t be fixed except with a pacemaker some day. Anyway, I threw a clot and had a mild MI two years ago and so due to the missed time at work and my part time position I was not able to pick up shifts. So I was encouraged by my friends to sell my products to make ends meet, and I did. And here I am today.

And I’m feeling so honoured to be sharing this as I was just being me and thinking of what I wanted to see a cream do for my skin! I’m still feeling surreal… I originally wanted a peptide cream that wasn’t out of my price range; the brands out there were out of my budget and contain ingredients I wanted to avoid so I made my own. And, now I have a couple different lines of creams that all work in their own ways and this just reinforced to me that I’m doing the right thing!

You are definitely doing the right thing! Your mushroom night cream is amongst the best performing face cream in the industry! Tell us more about this product.

I entered this product because it’s full of healthy skin regenerating and healing ingredients, and it’s largely ignored for how beneficial it is! It’s like a vitamin A treatment product without the dryness, irritation and redness you can get from a treatment that focuses only on high levels of vitamin A. The Chaga mushroom, shiitake and Reishi mushroom effects are boosted with the betaCarotenes that the cells turn into useable vitamin A and the further help the multiple peptide and fruit stem cells combinations to help increase collagen and elastin formation.
This is great for most skin types over 25 as it can help prevent early aging and helps with many skin issues (I’m a RN and it’s a cosmetic license so I can’t say it helps with acne) I made it when I was fighting with cystic acne from the hormonal changes and stress I was going through when I was right around the late 30s to early 40s and it hasn’t come back now that I’m almost 47!
The original balm that became this product is the one that started my business a couple years ago. Then as I realized other people wanted the same cream I was making for myself I started selling the creams with the peptides and fruit stem cells

We have a feeling that your favourite ingredients include the Chaga mushroom. Are we right?

My favourite ingredients are Chaga mushroom. It’s in many of my products as is birch extract. For one I’ve been creating salves and lotions with it for years and years. It’s an antioxidant ingredient rich in vitamins and minerals and also extremely powerful antioxidants so it can reduce the look of aging in the skin. Blueberry extracts are also so rich in vitamin A and C that it’s also in most of my products for its absorbability and nourishing benefits to keep cells healthy. I love betaCarotenes to help speed cellular turnover and replenish the look of the skin, and I love pumpkin extract for its nutrient content and mild exfoliation as well to allow the multiple peptides and stem cells to be absorbed deep into the skin to have an effect at the dermal layer to help stimulate collagen and elastin. I choose to use typically three to four different types of peptides for their absorbabilty and different effects the studies of the suppliers have shown and that way you get a better effect than with only one in the long term..

As you know, our community is quite health/eco-conscious. What do you think makes you or your product different than others in the market?

This formula has been in the making since before I became a business to help myself and the friends who were asking. So it’s been remade so many times I can’t even count them. I took some online classes on how formulate with natural ingredients as I wanted to be sure I was doing it right, and had a good understanding of how the herbals work together and with peptides to make a quality product that absorbs into the skin instead of sitting on the skin wasting those valuable ingredients.
I use as many certified organic and gmo free ingredients as I can find and highlight them in the label. I also don’t do animal testing or use any animal or insect related ingredients as I believe with the lack of bees that honey, beeswax and the pollens and royal jellies should be medicinal until they are abundant again. I use glass packaging as much as I can to reduce the plastic I put into the environment even the body lotions. I know many of the plastics are recyclable but the problem is there’s too much plastic to deal with it properly at this point in time. Maybe that will change in the future but for now it’s a major world wide problem so I prefer not to add to it even though I am a very small business.

Thank you Marlene for sharing your inspirational story. And congratulations again on getting recognition on your Age Prevent Triple Mushroom Revitalizing Night Cream with MultiPeptides and Fruit Stem Cells!

See Idunna Natural Skincare’s website, and follow them on Instagram or Facebook!

Learn more about the finalist below!



PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!


Follow us on Instagram!





Founder Spotlight: An Interview with Sandra Charbonneau from SanRe Organic Skinfood

#Founderspotlight - SanRe Organic Skinfood - Sandra Charbonneau

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - SanRe Organic Skinfood - Sandra Charbonneau

Looking for food for your skin that nourishes? Let’s turn to SanRe Organic Skinfood as it secured 3 spots as Finalists in CertClean’s Clean Beauty Awards this year!

SanRe Organic’s Eye Candy, Supple Sunshine Solar (Spf30) and Rose Cleanse are amongst the top performing clean beauty products in the industry!

For those who don’t know, SanRe Organic was born in 2007 and is located in the north Georgia Mountains. Their products are certified USDA organic, non-GMO, gluten-free and cruelty-free (and are included in the Leaping Bunny and PETA Cruelty Free Company programs).  For their products that do not contain organic beeswax and honey, they have also received Vegan. Random fact: Sandra Charbonneau is vegan!

We loved our chat with Sandra – the founder of Sanre Organic Skinfood! Sandra shares her entrepreneurial journey, her thoughts on why her products are so well loved by the judging panel and her approach to creating safer skincare for all of us!

What inspired you start a business in organic skincare?

I grew up in Lithuania where our food was always fresh and our skincare products were homemade.  When we moved to the states I was at first so excited that our groceries lasted so long, but when I started digging and researching all the additives and preservatives that are often used we quickly changed our food habits. My focus then moved to my big-brand skincare products, where I was shocked to see dozens of ingredients that were linked with cancers, hormone disruption, etc – which you would never consider putting in your body. Your skin absorbs about 60% of what you put on it, so why not FEED it well?! Hence began our mission in 2007, to produce only the very best skinfood for a wonderful health and natural beauty!

Having started in 2007, you could be seen as a pioneer in the clean beauty sector. What were some roadblocks that you faced at that time?

The biggest roadblock that we had early on was educating our beloved consumer! People were conditioned about big brands and trusted them (with their star-studded, million-dollar ads), even though they couldn’t read the ingredient label – let alone understand the toxic chemicals in the product. Conveying that the skin is our largest organ, that what we absorb through our skin and it goes right into our bloodstream, was our greatest challenge back in 2007. Everyone seemed to grasp the concept as applied to nicotine and pain patches but didn’t think further about their creams and lotions. Thankfully, we’re there today! Most people are looking for safe and holistic skincare for themselves and their loved ones – and once they get past all the “greenwashing” by the big-brands, many are gladly finding SanRe.

Congratulations again on having 3 finalists in the Clean Beauty Awards! Can you tell us more about the product? We’re sure our community wants to know some of the super powers behind the products and what skin type your products are good for.

Eye Candy is a gentle enough to use around the most sensitive skin on our body-the eye area. Since we don’t produce sebum around the eyes, it is extremely important to moisturize with a good quality eye cream. It is formulated with a super concentration of only USDA Certified Organic ingredients. Organic almond oil soothes and nourishes with anti-inflammatory properties, omega 3, and vitamin A and E.  Organic horsetail powder uniquely reduces swelling of the eyelids, calms irritation, and increases circulation. Arnica oil helps reduce dark circles. Great for all skin types.

Supple Sunshine:
Supple Sunshine was named one of the safest moisturizer with SPF30 by and It was created to target dry, parched sun-exposed skin. Safflower and grapeseed oil provide the skin vital nourishment. Coconut oil improves skin complexion and reduces oxidation. Sunkissed skin can be relieved with naturally soothing and healing aloe vera. Great for dry/normal skin. Can be used alone or under the makeup.

Rose Cleanse:
As delicate as rose petals themselves, Rose Cleanse is gentle for even the most sensitive skin types. True to its name, it utilizes rose hydrosol and oil to soothe, calm, and replenish the skin. White willow bark refreshes the skin with its content of salicylic acid. Arnica and Calendula further soothe with anti-inflammatory properties. For all/sensitive skin.

What ingredients excites you and why?

I have many that I love and try to incorporate into many of our products. The few worth mentioning and I’m the most excited about is Baltic Amber Powder, Hemp Oil, Sea-Buckthorn oil, Turmeric, Green Matcha Tea.
Baltic Amber is special because of my heritage and newer science finds Amber contains 3-8% of Succinic Acid, a scientifically examined medical substance used in contemporary medicine. Of particular value are pharmaceuticals preventing the aging of human cells, which use succinic acid as an inhibitor (an agent slowing down or stopping the loss of) of potassium ions as an antioxidant – now scientifically described as a modern elixir of youth!

As you know, our community is quite health/eco-conscious. What do you think makes you or your product different than others in the market?

Most of our line is USDA certified organic, non-GMO. We have a good Certified Vegan selection (us being vegans ourselves), we test only on ourselves and our friends. J By having a vigorous third-party certification, we avoid a lot of guessing games when it comes to our suppliers. We only purchase certified organic, cold-pressed and unrefined oils, only therapeutic grade certified organic essential oils and herbs.
By choosing a certain ingredient, I always think of a skin problem I’m trying to solve or avoid. I want to have products that I want to use as well as our family, which we do! Some products took only a few times to perfect it and some took several years until I was happy with the formulation. We always try to better and improve formulations except for the ones that we have such raving results and reviews-we don’t dare change them!

We’ve all heard, “you are what you eat.” Well, our motto is expanded to include, “you are what you absorb, apply and beautify yourself with.” One doesn’t refrain from eating toxins, only to place them upon their skin, which is the largest organ of the body. Hence began our mission, to produce and supply truly organic skinfood for our health and beauty.
SanRe obtains all possible ingredients from USDA certified organic farmers and companies. Each product is “personally” crafted, tested, improved, finalized and produced by us. We make each product only in small batches to ensure utmost quality and freshness
Our products are cruelty-free and Non-GMO. We also package our products in Green Glass Bottles that help protect the products from light-induced break-down and our fully recyclable and non-leeching.

Thank you Sandra for pioneering clean beauty back in 2007! And congratulations again on securing 3 spots as finalists in CertClean’s Clean Beauty Awards!

See SanRe Organic Skinfood’s website, and follow them on Instagram or Facebook!

Learn more about the finalists below!

Eye Candy

Eye Candy

Certification: USDA Organics

2020 EyeCare Finalist

Price: $35.99

Sanre Organic Skinfood Supple Sunshine

Supple Sunshine

Certification: USDA Organics

2020 SunCare Finalist

Price: $31.50 CAD

Sanre Organic Skinfood Rose Cleanse

Rose Cleanse

Certification: USDA Organics

2020 FaceWash Finalist

Price: $31.99






PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!


Follow us on Instagram!






Founder Spotlight: An Interview with Mila Ducheva from Neven Body Care

#Founderspotlight - Neven Body Care - Mila Ducheva

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - Neven Body Care - Mila Ducheva

This year, Neven’s Rejuvenate Face Oil is a Finalist in the 5th Clean Beauty Awards!

FaceCare is one of the most competitive categories in CertClean’s Clean Beauty Awards, and Neven’s Rejuvenate Face Oil has made it as a finalist in the Face Oil category!

Neven Body Care, an Oslo based company, formulates “junk-free” and soon to be certified organic skin care products. The brand aims to promote the balance between nature and humanity as key to social progress and environmental sustainability. Besides partners in life and in business, the couple, behind Neven, shares a deep appreciation of plants and their power to heal and provide sustenance for humanity and all living beings.

We had the opportunity to interview the co-founder, Mila Ducheva to learn about the spirit behind her brand, what makes their Rejuvenate Face Oil so extraordinary, why she has a special love of two ingredients – Bulgarian rose oil and cold-pressed oil from wild Rosehips, and oh-so-much-more!

What inspired you to create Neven Body Care?

I’ve always dreamt of running my own business, but never planned for it to be in the beauty industry. In a way, it happened naturally as a consequence of my transition to more connected and mindful living. In the context of what inspired me to start the company, I would say that I drew inspiration from a lot of things, especially from my cumulative life experiences as a student and young adult.

Being a part of the “Young Environmentalists” club in high school, I became more aware and passionate about respecting and protecting our beautiful planet as well as all living beings. Ever since I was a child, I felt that all animals were sentient beings that deserved fair and more humane treatment. I was fascinated by the concept of ecology and how all elements of an ecosystem work simultaneously towards maintaining balance. Around that time was when I first felt the responsibility that each person has as co-habitant on Earth. It became clear that a lot has to change in people’s mentality both in individual mindsets and in the way communities and society think or behave as a whole.

Later in my life as a design student, I felt compelled to “improve people’s lives” sort of like a mission, of which I wanted to be part. At that time, I approached that mission in the context of spatial environments, specifically interior architecture. The philosophy of my projects then revolved around bringing nature inside, using plants in the interiors to blur the outdoors indoor distinction and to emphasize the “green” in spaces that otherwise incorporated various sustainability principles and non-toxic materials to reduce the human impact on our planet.

Parallel to that, I was introduced to aromatherapy and started to include essential oils in my daily life actively. Meanwhile, I enjoyed outdoor activities and hobbies such as gardening and formulating blends of aromatic oils. It turns out I came to this world with a discerning and sensitive nose that helps a lot if you want to compare and contrast your aromatic blends. My love and appreciation for nature grew to a whole new level. As I was learning and experiencing the healing powers of plants, I recognized how profoundly unethical the industry is. Here I am talking not only about the cosmetic sector, but also the food and pharmaceutical. And that was a turning point in my career path. I knew I wanted to educate people about the benefits of using plants as a source of wellness, health, and beauty.

What were some roadblocks/issues that you have faced? During the start of your journey, were consumers receptive to your natural products?

There will always be challenges that small companies need to overcome along the way. Some of the initial problems we faced were determining the price of our products and positioning them well within the respective segments.
Another challenge was finding quality organic ingredients that were from a single source, reasonably priced, and closer to us. We wanted to have a low environmental impact by sourcing our raw ingredients or at least most of them from within Europe, and we also wanted to support small, family-owned producers like ourselves.

Also, in the beginning, the market and consumers in Norway seemed hesitant toward our holistic and unconventional approach. Many of them were reluctant to try facial oils, and not to even mention substituting their moisturizer for oil. Times have changed, and now, more than ever, people commit to living healthier and seek information to make responsible choices for themselves and their families. Subsequently, more and more individuals dare try new things while the facial oils have become some of the best selling products, both online and purchased in person.

Please tell us more about your Rejuvenate Face Oil! Why do you think it is considered as one of the best face oils in the clean beauty sector?

We are incredibly proud that our Rejuvenate Face Oil appealed to the panel of judges as much as our customers love it. What makes this accomplishment feel even more significant is the fact that the formula in its current form differs slightly from the one we used in the first trial batches. The prototype version of Rejuvenate was composed of some organic and some conventional oils. We have gone from that to using 99.95% certified organic ingredients, the crops from most of which are grown in Europe. Oils such as sea buckthorn, rosehip, or borage seed feature in formulations, as star ingredients, because their individual properties are potent enough to allow these “super” oils to shine above all others. In our formula, the star is the blend – the combination boasts higher power than the total sum of their attributes.
With that in mind, I must say that Rejuvenate’s development process felt effortless and pleasant as opposed to some other products where we faced numerous challenges. Initially, I made it for myself, my sister, and my mom, whereas now it connects our company to a significant number of women who now love and enjoy the oil as a primary product for facial care.

You use a lot of organic/natural ingredients! What are your favourite ingredients and why?

It seems like a tough question, but if I only had to name a few, I would choose two unique oils that are close to my heart – the Bulgarian rose oil and cold-pressed oil from wild Rosehips. I grew up around these plants, and they play a culturally significant role in Bulgarian folklore, medicinal practices, and the economy.

The ancient Greek poet Sappho described the Damascus rose as the “Queen on flowers” and many aromatherapists consider its oil as one of the fines. The fact that the chemical composition of its scent includes more than 300 different molecules that comprise it is astonishing. We see it as a gift of nature as the harvesting process is labor-intensive because roses need to be picked by hand during a particular time of the day. Also, it takes 65 rose blossoms to produce only one drop of the essential oil. In other words, you need tens of millions of individual petals to acquire a liter.

Rosa Damascena’s beautiful fragrance has honey-sweet and subtle fresh floral notes. One of the essential properties of rose oil is keeping our skin young. It moisturizes, soothes, and calms it, which benefits dry, maturing, and sensitive skin types. The oil also supports and strengthens the skin’s protective barrier on multiple levels like locking moisture inside the tissues, defending us from bacteria or other irritants, and preventing free radicals from entering our body. This barrier plays a crucial role in our immune system and helps the skin maintain its proper level of nutrients, softness, and health. However, when this protective shield is compromised and damaged, small, invisible cracks appear. That makes it vulnerable because moisture can escape quickly, and irritants can enter. Peer-reviewed studies have shown that the Bulgarian rose oil also has antibacterial and anti-inflammatory properties that are useful in relieving acne or other skin conditions like eczema, dermatitis, and psoriasis.

Even more importantly, it heals and brings balance in our body, mind, and spirit. Rose oil also comforts the heart and a troubled mind, especially in times of loss and grief. One of the fascinating facts about this plant is that it simultaneously relaxes and uplifts, making it an important allay to address any hyperactivity, emotional heaviness or trauma, anxiety, sadness, and heartbreak. That is why many people associate rose oil with love, romance, and positive vibrations.

The second raw material we love working with is rosehip oil. The plant is a close relative to Damask rose and carries numerous health and wellness benefits. It bears small red fruits that find application in gastronomy as a superfood and the cosmetic industry as a valuable ingredient in anti-aging products. Both the fruits and their seeds are rich in prized nutrients like vitamins A, C, E with crucial roles in collagen production. As the structural protein in our skin, joints, and soft tissues, collagen keeps them firm and flexible. Our body synthesizes that protein, but as we age, this process slows down, causing loss of suppleness, sagging skin, and wrinkles. Vitamin C stimulates the synthesis of collagen, resulting in more youthful and revitalized skin. Also, rosehip oil nourishes and regenerates the skin due to its high content of Vitamin A, which increases elastin content and acts as an excellent alternative to retinol treatments. Rosehip oil proves effective and gentle on the skin, absorbing very quickly without a trace of oily residue. C and E vitamins also help slow down the aging process by nourishing the cells. As prominent antioxidants, they support the cells by binding to the free oxygen radicals that speed up aging and by creating a lipid barrier to strengthen the skin further.
Rosehip oil not only stimulates new tissue formation, but it heals and maintains the skin’s texture and softness. Deep wrinkles, UV injuries, dark spots, pigmentation, acne, and many skin disorders can improve by treating the area with this natural treasure.

How did you and Veli determine the ethos or philosophy of your beauty brand?

The first time Veli and I had a business meeting; we decided to take notes to differentiate that occasion from the conversation we have daily. It was then, and there we sat for hours brainstorming brand names and discussing the concepts and values that would eventually define Neven’s identity. To summarize, we generated a list of prerequisites we used as a measuring tool. It was something all products had to adhere to, and that list even determined whether or not we would go forward with a product we wanted to formulate.

Potential additions to our line had to be the product of 100% high-quality active ingredients; authentic and efficacious formulating; testing only by consenting individuals, never animals; environmentally friendly and socially responsible business practices; packaging with low environmental impact.

Also, what people can say about all Neven products is that they contain no toxins, no synthetic chemicals or fillers, no harmful substances, no artificial colorants or fragrances. For us, holding to these standards as guiding principles is like following a compass that will always show us the right direction.

Thank you Mila for sharing your story. We are glad that you were inspired by nature’s power to heal, nourish and rejuvenate our skin!

See Neven Body Care’s website, and follow them on Instagram or Facebook!

Learn more about the finalist below!

Neven Body Care Rejuvenate Face Oil

Rejuvenate Face Oil

2020 FaceOil Finalist

Price: $149-430 kr


PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

Follow us on Instagram!