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Founder Spotlight: An Interview with Suzannah Raff from Cleo+Coco

#Founderspotlight - Cleo+Coco - Suzannah Raff

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - Cleo+Coco - Suzannah Raff

This year, Cleo+Coco’s Aluminum Free All Natural Charcoal Deodorant is Top 3 in CertClean’s Clean Beauty Awards!

Cleo+Coco’s Aluminum Free All Natural Charcoal Deodorant is amongst the top performing clean beauty products in the industry! This is no easy feat!

We took the opportunity to interview the brains behind the brand, Suzannah Raff, to learn more about how the journey of Cleo+Coco all started. Cleo+Coco’s next generation of deodorant is natural without compromise. Their mission is to offer you Confidence that your personal care routine is Clean and effective.

Read on to learn more about the incredible story behind Suzannah’s mission, her most loved ingredients, and what makes Cleo+Coco’s products truly award-winning.

What inspired you to start your business?

Years before I developed Cleo+Coco’s award-winning natural deodorants, I was famous among my friends for smelling amazing, mixing and blending perfumes to make my own signature scent. When my father was recovering in the hospital from a serious illness, it was only natural that I found my way to essential oils and their beautiful scents and beneficial properties. I began to use them in my home, health, and wellbeing. Then along came the clean eating movement. Having been taught from a young age to eat healthy and take care of my body, I became an avid student of this clean movement, as well. When I got married and pregnant, I suddenly became very sensitive to and aware of the chemicals that I was putting onto my body. All of my perfumed skin care products and antiperspirants went into the garbage.

I’ll be honest, during this time in my life there was simply no aluminum-free deodorant that I could find to handle my fluctuating hormones, sweat, and odor. Having been known for my great scent over the years, this was not something I was happy about, especially as I was still a newlywed! So, I took out my essential oils and began creating my own deodorant that was natural, free from synthetic fragrance, sensitive enough for pregnant and nursing moms, yet still powerful enough to combat our odor. It took a good year of experimenting with the perfect mix of ingredients to get to the point where we could claim with complete confidence that Cleo+Coco offered all day odor control. Our deodorants work and we have won awards to prove it. Our thousands of happy customers demonstrate that.

Once I created the perfect formula, I had a vision for what deodorant should be. I saw that deodorant should be a product that you love to put on every day. Not just something that we brainlessly tolerate to prevent uncomfortable body odor. I saw that deodorant could feel, look, and smell luxurious.

After all, isn’t a product that we use every day on our sensitive underarms, so close to our delicate breast tissues and glands, critically important? Shouldn’t deodorant be a product that we think long and hard about before applying? Shouldn’t it be made with clean ingredients? And shouldn’t deodorant allow you to feel confident all day long? Confident that you aren’t compromising your wellbeing for effectiveness.

And that’s how Cleo+Coco 2.0, The Next Generation of Deodorant, came about. We had the perfect formula. Now we perfected the creamy application and improved the packaging to offer you the luxury experience you deserve.

Please tell us more about your All Natural Charcoal Deodorant! Why do you think it was so well-loved by Clean Beauty Awards’ judging panel?

We created Cleo+Coco to elevate the natural deodorant experience. We felt that deodorant needed to 1) work. 2) go on creamy clear and not irritate or stain. 3) it should smell uplifting and beautiful without any synthetic fragrance and 4) it should be a luxurious experience. We are the only brand who always used charcoal and magnesium rich clays in our formula because those are the best active ingredients to eliminate odor naturally.

In your journey of creating natural products, what were some roadblocks or issues that you were faced with?

There are a lot of roadblocks to overcome. It was hard to find a manuracturer who could produce the quality and quantity we needed. Today, its hard to fund the growth. The greatest obstacle is greenwashing by larger brands who claim to be natural when they are not. Its so important to read labels and understand that if the first ingreident is water, it is not an active ingredient and you are paying for ‘filler’ and that fragrance is a catch-all for anything synthetic and not natural. Competing with greenwashing from large brands is always difficult but we are proud of how consumers are demanding more authenticity and recognizing these qualities in indie brands like ours.

As a formulator, you must have some special love for some ingredients. What are your favourites?

I love activated charcoal and bentonite clay for their bacteria absorbing properties. They are miracle workers and such a small amount does so much. When my kids are sick I give then a bath with these ingredients and they immediately feel better. I also love essential oils. They are therapeutic and uplifting and antibacterial and give such beautiful aromas without synthetics that can potentially cause harm to your body.

We absolutely love the ethos of your company. Can you tell us more? 

We are cruelty-free, waterless, natural, clean non-toxic and have zero-waste options. We are authentic and transparent. We never use water or filler in our formulations since that introduces a lot of waste and leads to a diluted, less effective product that you need more of to get any results. Our products are very dense and every ingredient is active. We need no synthetic preservatives since there is no water to breed bacteria. We also never use synthetic fragrance but create beautiful soft aromas with only essential oils.

Thank you Suzannah for sharing your powerful story behind Cleo+Coco, and for creating The Next Generation of Deodorant that will propel us towards a healthier, eco-friendly future!

See Cleo+Coco’s website, and follow them on Instagram or Facebook

Learn more about the finalists below!

Cleo+Coco - Charcoal Deodorant

Charcoal Deodorant – Great Expectations, Grapefruit Bergamot

2020 OdourCare 2nd Place

Price: $18

Certifications: Think Dirty 0 rating, cruelty-free

PurPicks
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PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

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Founder Spotlight: An Interview with Lisa Strong from aiona alive skin care

#Founderspotlight - aiona alive skin care - Lisa Strong

This post may contain affiliate links. If you buy something through one of these links, we’ll get a small commission which helps keep us moving the dial towards clean beauty!

#Founderspotlight - aiona alive skin care - Lisa Strong

This year, aiona alive skin care’s e-citrus exfoliating cleanser has won first place in CertClean’s Clean Beauty Awards!

aiona alive skin care’s e-citrus exfoliating cleanser is amongst the top performing clean beauty products in the industry! This is no easy feat!

We jumped at the opportunity to interview the founder, Lisa, to learn about how it all began.

Hollywood makeup artist and creator, Lisa Strong has been a professional in film and television for 22 years. During her passion for the art, Lisa became aware of the effects of environmental toxins on the skin and was prompted to develop products that feel like a wearable, breathable, moisture mask. It was her goal to develop all natural, organic skincare products that not only reduce the appearance of fine lines, redness and rosacea, but also brings back the skin’s natural PH balance.

Lisa assembled a team of scientists, researchers and formulators together from Canada and Europe to create aiona alive. On her brand vision, Lisa writes: “My mission is to bring the beauty of smooth, glowing, hydrated skin in a healthy range to the forefront of the market. To provide anti aging products that help acne sufferers and bring alkalinity back to even the most sensitive skin.”

Read on to learn more about the incredible story behind Lisa’s mission, her most loved ingredients, and what makes aiona alive absolutely revolutionary.

What inspired you to start your business?

I have been a makeup artist in the film industry for over 20 years. During that time I gained considerable knowledge of the detrimental effects that chemical laden skin care products and cosmetics have on the skin. Which is why I developed an All natural skin care line with high performance ingredients. aiona alive is revolutionary – It brings skin care to a new level, by using a pure form of Collagen from the silver carp fish. This source of collagen is most compatible with our own triple helix, which allows for penetration to the epidermis. Creating a formulation with peptides and silver carp collagen with no petrochemicals and skin irritating preservatives became my mission. I found using these combined ingredients boosted the health of skin and healed skin conditions.

Please tell us more about your e-citrus exfoliating cleanser! Why do you think it was so well-loved by Clean Beauty Awards’ judging panel?

aiona alive e-citrus cleanser stands on its own! It already has a built in natural exfoliator( decyl glucoside). It removes waterproof mascara and all make-up without stripping your skin. It helps clear up mild acne breakouts and heals skin conditions. It has a refreshing natural citrus scent. You do not need a toner, this cleanser does it all!

In your journey of creating natural products, what were some roadblocks or issues that you were faced with?

I found trying to find a clean/green preservation system that could stabilize the collagen and peptides was not an easy task! It took me and my formulators 3 years to research ingredients/preservation systems and finally found a great fit. Definitely more expensive but worth the quality and is rated a 3 and under on the EWG’s skindeep.com.

As a formulator, you must have some special love for some ingredients. What are your favourites?

I love silver carp collagen! This source of collagen is most compatible with our own triple helix. The molecules are small enough which allow for penetration in the epidermis. Collagen plumps the skin and helps heal skin conditions. To add to mix of powerhouse ingredients are peptides! My night cream has 5 peptides; Pentapeptide-31 ( Rejuvenates our stem cells) Acetyl Dipeptide-1 Cetyl Ester (Tightens the skin) sh- Hexapeptide-2 ( Improves skin firmness and elasticity) Palmitoyl Pentapeptide-4 ( Helps to produce more collagen) sh- Pentapeptide-6 ( Helps reduce the appearance of fine lines) Removes Puffiness Increases elastin & Hyaluronic Acid Synthesis You can not forget the healing properties of plant extracts. These ingredients together created a powerful anti-oxidant and natural anti-aging skin care line, that works!!

Thank you Lisa for sharing your powerful story behind aiona alive. Your products are certainly bringing the beauty of smooth, glowing, hydrated skin in a healthy range to the forefront of the market! Well done!

See aiona alive’s website, and follow them on Instagram or Facebook

Learn more about the finalists below!

aiona alive skin care cleanser

e-citrus exfoliating cleanser

2020 FaceWash 1st Place Winner

Price: $45

PurPicks
purpicks.com

PurPicks is the world’s largest directory of organic / natural / clean skincare products with thousands of reviews, like TripAdvisor for nontoxic skincare!

Follow us on Instagram!

Winners: The Best Natural Beard Care of 2020

CBA2020-Winner-BeardCare

Winners: The Best Natural Beard Care of 2020

Need help finding the best natural beard care products? Luckily, more and more brands – clean, natural and organic – are creating products for bearded men.

This year, CertClean created a new category: Beard Care. So to find out which beard balms, creams, oils and serums are worth your hard earned dollars, see these expert picks! Scroll down to find the best beard products in the natural and organic market today:

Best Beard Care:

1. Leaf People Skin Care – Sandalwood and Cypress Face and Beard Oil
2. Bellus – Beard oil concentrate
3. Always Bearded Lifestyle – Beard Conditioning Cream: Bergamot + Ylang Ylang with Distilled Pine Scotch

CBA2020-Winner-BeardCare

Congratulations to all these amazing winners and special thanks to the incredible panel of judges who worked hard to determine the best in clean beauty!

More than ever, supporting indie brands is extremely important; learn more about the mission and history of Leaf People and how the CEO, Julie Levin, is motivated to create products to benefit the community. She’s travelled the world to study herbal medicine, while blending art, science and spirituality together, in order to create truly amazing products to share with the world!

CertClean Logo

CertClean
Host of the Clean Beauty Awards

CertClean is North America’s leading certification for safer beauty and personal care products. Learn more about the certification here!

Every year, CertClean hosts the Clean Beauty Awards, where the best in clean beauty is determined by an esteemed panel of judges worldwide!

Winners: 2020’s Best Natural Face Cleansers and Face Care products

CBA2020-Winner-FaceWash

Winners: 2020’s Best Natural Face Cleansers and Face Care products

Over 370 products entered CertClean’s Clean Beauty Awards this year and the most competitive categories were face washes and face care. And the results are in! The judges have spoken; the judges tested and tried a plethora of natural face products — from cleansers to creams to oils to serums to toners and mists! 

Don’t underestimate the power of an incredible face wash – the very best of them can leave your face feeling supple and soft..the perfect canvas to kickstart your daily skincare ritual! Here are the very best natural cleansers in the market today:

Best Face Wash:

1. aiona alive skin care – aiona alive e-citrus exfoliating cleanser
2. Biossance – Squalane + Tea Tree Cleansing Gel
3. Eco Tan – Super Citrus Cleanser

CBA2020-Winner-FaceWash

Clean skin allows your toners, serums, creams to live up to their full potential! With a surge of new natural and organic face products popping up at a super-rapid rate – some are so fancy on the outside, it is challenging to decipher which ones live up to their claims and which ones are not-so-fancy in quality. The judges also tried it all when it came to face care — face cream, oil, serum and toners and mists! Here’s the round up of the best face care products in 2020:

Best Face Cream:

1. Iremia Skincare Inc. – Soothing Lotion
2. Iremia Skincare Inc. – Protective Cream
3. Ao Skincare (Distil Skincare LLC) – Raw Nourish AM Treatment

Best Face Oil:

1. Ellie Bianca – Citrus Skin Oil
2. Helena Lane – Skincare Pomegranate & Lemon Nourishing Face Oil
3. Eco Tan – Glory Oil

CBA2020-Winner-FaceOil

Best Face Serum:

1. Caldera + Lab – The Good
2. Immersion Botanica – Rosehip Facial Serum for Dry/Damaged Skin
3. Okanagan Lavender & Herb Farm – Sensitive Skin’ Face Serum

CBA2020-Winner-FaceSerum

Best Toner & Mist:

1. Vanessa Megan – Group 11 Active Mist
2. AROMATICA – Tea Tree Balancing Toner
3. isoi – PHA First Toner

CBA2020-Winner-TonerMist

The above products hit all the right marks: it is easy to use and it delivers as promised. If you are looking to tame your mane with natural hair products, find the most fitting products for you here! or if you’re looking to do a complete makeover of your bathroom cabinet and makeup bag, see the list of winners here!

Also, consider learning more about the ethos of EcoTan, their professional, tanning, skincare and body care range is Certified Organic by the Organic food Chain Australia, they are accredited Toxic Free by Safe Cosmetics Australia, and are accredited by Choose Cruitely Free, and for those who are vegan – their tanning, skincare and body care range is vegan – see the interview with CEO of Eco by Sonya Driver here

Kind to your Skin, Kind to the Earth, and Kind to Women. These are the 3 pillars that guide Ellie Bianca and their products. Ellie Bianca’s CEO, Evelyne Nyairo has a vision of “cultivating a global connection that empowers women, creates resilient communities that exemplifies natural beauty.” To read more about their story and the meaning behind these pillars, check out the interview!

Passionate about nature and formulating herbal personal care products, Cydney Higgins is the founder of Immersion Botanica. Her fascination with plants and their value in skincare has allowed her to create a beautiful brand with stellar skincare products certified nontoxic by CertClean – plus zero-waste, and biodegradable packaging! Learn more about Cydney’s story here!

CertClean Logo

CertClean
Host of the Clean Beauty Awards

CertClean is North America’s leading certification for safer beauty and personal care products. Learn more about the certification here!

Every year, CertClean hosts the Clean Beauty Awards, where the best in clean beauty is determined by an esteemed panel of judges worldwide!

Winners: The Best Natural Shampoo and Hair Treatment of 2020

CBA2020-Winner-HairTreatment

Winners: The Best Natural Shampoo and Hair Treatment of 2020

Once upon a time, brick and mortar stores were the place to pick up your shampoo and hair treatment products. Not anymore. Now, online shopping is the destination of choice!

More than ever, there are natural hair care products full of good clean ingredients – leaving out the harmful chemicals. Times have indeed changed for the better. But which of these natural, organic and or clean products can you buy without worrying about buyer’s remorse? Not all products are created equal – and some products are beautiful on the outside and not necessarily beautiful on the inside. Well, the hard work has been done for you! An esteemed panel of green beauty experts in CertClean’s Clean Beauty Awards tested products on their beautiful manes to determine the best natural hair care products in the industry — here you go:

Best Hair Wash:

1. Black Chicken Remedies – Dry Shampoo
2. Birch Babe Naturals – Shampoo Bar
3. AROMATICA B5+Biotin Fortifying Shampoo

CBA2020-Winner-HairWash

Best Hair Treatment:

1. Black Chicken Remedies – HairOM – Restorative Hair and Scalp Treatment
2. Jordan Seban Hair – Le Baume
3. Supernova – LUCY Anti Frizz Leave in Conditioner

CBA2020-Winner-HairTreatment

These products earned the ultimate seal of approval: the top picks of the Clean Beauty Awards! Save your money – no more spending your hard earned money just to experiment with products that may or may not deliver! If you are also looking for the best bath and body care products that really live up to their claims, see the winners in those categories here!

If you’re looking for vegan, plastic-free products, then look no further! Birch Babe Naturals is a small natural body products company with a lot of heart and tons of love for nature! Learn more about what inspired Debbie Alger, the founder behind Birch Babe Naturals, to start her wholesome line of body and hair care products!

CertClean Logo

CertClean
Host of the Clean Beauty Awards

CertClean is North America’s leading certification for safer beauty and personal care products. Learn more about the certification here!

Every year, CertClean hosts the Clean Beauty Awards, where the best in clean beauty is determined by an esteemed panel of judges worldwide!

6 Natural Bath and Body Care Winners of 2020 Clean Beauty Awards

CBA2020-Winner-BodyCare

6 Natural Bath and Body Care Winners of 2020 Clean Beauty Awards

Your body deserves the best of the best. Every year, there is a slew of new nontoxic bath and body products that hit the market and push the boundaries of just how incredible our skin can feel and look …all while leaving out harmful chemicals in the formulations.  However, given the ever-expanding options in the clean beauty sector, it is becoming more and more challenging to determine which products truly deliver on their promises. And so, this is where CertClean’s Clean Beauty Awards comes in. 

After a rigorous judging process by an external panel of green beauty advocates, the verdicts are in and the best performing products have finally been determined in the clean beauty industry for 2020.  Here are the top 6 bath and body products, deemed by a panel of green beauty advocates, in CertClean’s 5th Clean Beauty Awards for 2020!

Best Body Wash:

1. Moyaa Shea Products Ltd – Organic Soap Lavender
2. Ginger Michelle Apothecary – Symphony Jun kombucha Soap
3. Eco Tan – Coconut Mint Body Wash

CBA2020-Winner-BodyWash

Best Body Care:

1. Biossance – Squalane + 100% Squalane Oil
2. Moyaa Shea Products Ltd – Fair Trade Organic Raw Shea Butter
3. Aequora – Australian Botanical Intensely Moisturising Hand Cream

CBA2020-Winner-BodyCare

Time to nurture every inch of your body and indulge in a light, gorgeous, and luxurious robe … aka your skin! To find natural and organic face care products that you will continue to turn to again and again, see here for the best face care products that money can buy.

Also, consider learning more about the ethos of EcoTan, their professional, tanning, skincare and body care range is Certified Organic by the Organic food Chain Australia, they are accredited Toxic Free by Safe Cosmetics Australia, and are accredited by Choose Cruitely Free, and for those who are vegan – their tanning, skincare and body care range is vegan – see the interview with CEO of Eco by Sonya Driver here

Not to mention, Moyaa Shea Products, whose products are certified cruelty-free by Leaping Bunny, is striving to transform the lives of people in Uganda by ending the cycle of dependency for the Shea farmers and their families. Learn more about the CEO, Debbie van Grieken’s incredible story and how she is cultivating change and making the world a better place!

That’s not all, if you’re looking for products that are award-winning, eco-luxe, vegan, and cruelty-free, Australia-based Aequora’s got you covered! The founder, Lisa Egglestone works hard behind the scenes to ensure the products will “restore the pH balance to your skin, whilst also enhancing your skin’s natural beauty!” See more in the interview here!

CertClean Logo

CertClean
Host of the Clean Beauty Awards

CertClean is North America’s leading certification for safer beauty and personal care products. Learn more about the certification here!

Every year, CertClean hosts the Clean Beauty Awards, where the best in clean beauty is determined by an esteemed panel of judges worldwide!

The 2019-2020 Clean Beauty Awards: All the Winners

The 2019-2020 Clean Beauty Awards: All the Winners

CertClean’s Clean Beauty Awards: The Winners of 2020

The votes are in. This year’s best performing products in 21 categories: Skin Care, Hair Care, Makeup and so much more!

This year, 371 products entered the 5th Clean Beauty Awards to strive to achieve the ultimate stamp of approval — the winning badge! The external judging panel of green beauty advocates have lathered, soaked, sprayed products on themselves for months and they have now spoken!

Clean Beauty Awards 2020 2nd place

Let’s give a round of applause to these incredible brands and judges for moving the dial towards clean beauty! After a rigorous judging process of over 120 judges testing these products, the verdicts are in and the best performing products have finally been determined in the clean beauty industry.

You may want to clear your bathroom shelf and make up bag for these 63 game changers. See all the winners in every coveted category:

Best Face Cream:

1. Iremia Skincare Inc. – Soothing Lotion
2. Iremia Skincare Inc. – Protective Cream
3. Ao Skincare (Distil Skincare LLC) – Raw Nourish AM Treatment

Best Face Oil:

1. Ellie Bianca – Citrus Skin Oil
2. Helena Lane – Skincare Pomegranate & Lemon Nourishing Face Oil
3. Eco Tan – Glory Oil

Best Face Serum:

1. Caldera + Lab – The Good
2. Immersion Botanica – Rosehip Facial Serum for Dry/Damaged Skin
3. Okanagan Lavender & Herb Farm – Sensitive Skin’ Face Serum

Best Toner & Mist:

1. Vanessa Megan – Group 11 Active Mist
2. AROMATICA – Tea Tree Balancing Toner
3. isoi – PHA First Toner

Best Face Wash:

1. aiona alive skin care – aiona alive e-citrus exfoliating cleanser
2. Biossance – Squalane + Tea Tree Cleansing Gel
3. Eco Tan – Super Citrus Cleanser

Best Body Care:

1. Biossance – Squalane + 100% Squalane Oil
2. Moyaa Shea Products Ltd – Fair Trade Organic Raw Shea Butter
3. Aequora – Australian Botanical Intensely Moisturising Hand Cream

Best Body Wash:

1. Moyaa Shea Products Ltd – Organic Soap Lavender
2. Ginger Michelle Apothecary – Symphony Jun kombucha Soap
3. Eco Tan – Coconut Mint Body Wash

Best Odour Care:

1. EverKind – EverKind Organic Deodorant – Ultra Stick
2. Cleo&Coco – Aluminum Free All Natural Charcoal Deodorant
3. SoulDeo Naturals – Vanilla & Coconut Natural Deodorant

Best Eye Care:

1. Eco Tan – Eye Compost
2. Biossance – Squalane + Marine Algae Eye Cream
3. SanRe Organic Skinfood – Eye Candy

Best Lip Care:

1. #LipGlam – #LipGlam – The multi award winning beauty balm.
2. Dr.Lipp – Dr.Lipp Original Nipple Balm for Dry Skin, Luscious Lips & Glossy
3. Okanagan Lavender & Herb Farm – Nomad’ Lip Balm

Best Hair Wash:

1. Black Chicken Remedies – Dry Shampoo
2. Birch Babe Naturals – Shampoo Bar
3. AROMATICA B5+Biotin Fortifying Shampoo

Best Hair Treatment:

1. Black Chicken Remedies – HairOM – Restorative Hair and Scalp Treatment
2. Jordan Seban Hair – Le Baume
3. Supernova – LUCY Anti Frizz Leave in Conditioner

Best Sun Care:

1. AROMATICA – Aloe Mineral Sunscreen SPF50/PA++++
2. 3rd Rock Sunblock – 3rd Rock Sunblock Sunscreen Lotion
3. Kaelen Harwell – Sun Salvation

Best Beard Care:

1. Leaf People Skin Care – Sandalwood and Cypress Face and Beard Oil
2. Bellus – Beard oil concentrate
3. Always Bearded Lifestyle – Beard Conditioning Cream: Bergamot + Ylang Ylang with Distilled Pine Scotch

Best Eyeliner:

1. MarieNatie Cosmetics – All Natural Eyeliner

Best Lip Gloss:

1. MarieNatie Cosmetics – LoveMarie Lip Gloss

Best Nail Polish:

1. SunCoat Products Inc. – Top Coat Nail Polish

Best Perfume:

1. Aromantik – Tropique Narcotique Natural Perfume Oil
2. Wild Coast Perfumery – Natural eau de perfume
3. Okanagan Lavender & Herb Farm – Bloom’ Perfume Balm

Best Mascara:

1. Elate Cosmetics – Elate Essential Mascara
2. Elevé Cosmetics – Lash After Party
3. PHB Ethical Beauty – Mesmerise Mascara

Best Lipstick:

1. Kester Black – First Date Liquid Lipstick
2. YULIP – Wednesday Fever
3. SaltyGirl Beauty – SaltyGirl Beauty Lipstick

Best Eye Colour:

1. MisMacK Clean Cosmetics – ART Shadows
2. Elevé Cosmetics – Crop Top and Flip Flops Eyeshadow Palette
3. 100% Pure – Fruit Pigmented® Rose Gold Palette

Note that the number of top products per category is dependent on the number of entries.

Congratulations to all these amazing winners and the incredible panel of judges who worked hard to determine the best in clean beauty! If you’re curious to see last year’s winners, see the full list here!

CertClean Logo

CertClean
Host of the Clean Beauty Awards

CertClean is North America’s leading certification for safer beauty and personal care products. Learn more about the certification here!

Every year, CertClean hosts the Clean Beauty Awards, where the best in clean beauty is determined by an esteemed panel of judges worldwide!

The 5 best natural eyeshadow of 2020

Clean Beauty Awards 2020 EyeColour Finalist

The 5 best natural eyeshadow of 2020 for beautiful eyes

Imagine this scenario: Your natural mascara gave your lashes length and volume, your natural eyeliner defined your eyes as symmetrically as possible, and your eyeshadows blended magically. But in a mirror check a few hours later, you see your once beautifully blended eyeshadows have now faded and creased.

How to prevent this from happening again? Try these best nontoxic eyeshadows as per green beauty lovers who spent months determining the game-changing eyeshadows of 2020.

Top eyeshadow products of 2020 below!

100% Pure – Fruit Pigmented® Rose Gold Palette
Adorn Cosmetics – Loose Mineral Eye Shadows
Elevé Cosmetics – Eyeshadow Palette
MisMacK Clean Cosmetics – ART Shadows
MG Naturals – Mineral Eye Shadow – Aubergine Glow

100% Pure - Fruit Pigmented Rose Gold Palette - Clean Beauty Awards 2020 Finalist
Adorn Cosmetics - Loose Mineral Eye Shadows - Clean Beauty Awards 2020 Finalist
Elevé Cosmetics - Eyeshadow Palette - Clean Beauty Awards 2020 Finalist
MG Naturals_- Mineral Eye Shadow - Aubergine Glow - Clean Beauty Awards 2020 Finalist

Now your makeup masterpiece will stay a masterpiece throughout your shenanigans! See the best natural skincare products here.

The 8 best natural lipsticks of 2020

Clean Beauty Awards 2020 Lip Stick Finalist

The 8 best natural lipsticks of 2020 for luscious, beautiful lips!

Whether it is a long day at work or a fun evening out, we all need a lipstick that won’t require constant re-applications or mirror checks! For those looking for a natural/organic/nontoxic lipstick option, see what an external panel of green beauty advocates say are the absolute “clean” lipsticks to buy for the year:

Top lipstick products of 2020 below!

Zuii Organic – Certified Organic Lux Lipstick: Audrey
SaltyGirl Beauty – SaltyGirl Beauty Lipstick
Odylique – Mineral Lipstick – #19 Peach Melba
YULIP – Wednesday Fever
CADŌ COSMETICS – ANNA
MisMacK Clean Cosmetics – Moisture Locking Lipstick
Kester Black – First Date Liquid Lipstick
MG Naturals – Organic Glow Lipstick the Red Collection – Bombshell

Zuii Organic - Certified Organic Lux Lipstick_ Audrey - Clean Beauty Awards 2020 Finalist
SaltyGirl Beauty - SaltyGirl Beauty Lipstick - Clean Beauty Awards 2020 Finalist
Odylique - Mineral Lipstick - #19 Peach Melba - Clean Beauty Awards 2020 Finalist (1)
YULIP - Wednesday Fever - Clean Beauty Awards 2020 Finalist
CADO COSMETICS - ANNA - Clean Beauty Awards 2020 Finalist
MisMacK Clean Cosmetics - Moisture Locking Lipstick - Clean Beauty Awards 2020 Finalist (1)
Kester Black_- First Date Liquid Lipstick - Clean Beauty Awards 2020 Finalist
MG Naturals_- Mineral Eye Shadow - Aubergine Glow - Clean Beauty Awards 2020 Finalist

These are the top performing nontoxic lipsticks in 2020 as per the judging panel of the 5th Clean Beauty Awards – time to indulge! Complete your makeup bag with natural mascara, and eyeshadow.

The 5 best nontoxic mascaras for perfect lashes in 2020

Clean Beauty Awards 2020 Mascara Finalist

The 5 best nontoxic mascaras for perfect lashes in 2020

All natural and organic mascaras promises that their mascaras will volumize, curl and lengthen, but which ones actually deliver results as promise? Who better to trust for advice than the experts who love scouring through natural and organic beauty products for the best performing products in the market!

Here is the guide to the best performing mascaras in the clean beauty market today – carefully ranked by CertClean’s 5th Clean Beauty Awards judging panel.

Top mascaras of 2020 below!

Zorah Biocosmetiques- length & care
Elevé Cosmetics – Lash After Party
Elate Cosmetics – Elate Essential Mascara
PHB Ethical Beauty – Mesmerise Mascara
Adorn Cosmetics – Hello Lashes Organic Mascara

Zorah Biocosmetics - length & care - Clean Beauty Awards 2020 Finalist
Eleve Cosmetics - Lash After Party - Clean Beauty Awards 2020 Finalist
Elate Cosmetics - Elate Essential Mascara - Clean Beauty Awards 2020 Finalist
PHB Ethical Beauty - Mesmerise Mascara - Clean Beauty Awards 2020 Finalist
Adorn Cosmetics - Hello Lashes Organic Mascara - Clean Beauty Awards 2020 Finalist

With your mascara covered, see what experts say about the best natural lipsticks, and eyeshadows.